DGM - Digital Marketing - Consumer Goods

Digital Growth & Consumer:

• Develop and lead the companys overall digital growth strategy aligned with business and brand objectives.
• Build integrated digital consumer journeys across awareness, consideration and conversion.
• Own digital performance, analytics, experimentation and ROI.
• Drive AEO/AI-search discoverability, social, CRM, performance marketing and digital consumer engagement.
• Build capabilities in audience segmentation, personalisation, marketing automation and AI-enabled marketing.

Direct Business & P&L:

• Own the Direct website business, including revenue, profitability and overall P&L.
• Develop and execute the D2C growth strategy across traffic, conversion, average order value, repeat purchase and customer lifetime value.
• Identify new categories, propositions, bundles and business models that can accelerate D2C growth.

E-commerce Growth:

• Lead growth marketing across e-commerce platforms, working closely with the E-commerce business teams.
• Drive traffic, visibility, conversion and profitable growth across marketplaces and other e-commerce platforms.
• Develop platform-specific growth strategies, including search, retail media, content, promotions, audience targeting and performance marketing.

Digital Brand & Social:

• Partner with Brand teams to translate brand strategy into effective digital experiences and consumer engagement.
• Work with the Creative Head to develop digital-first and commerce-first content and creative formats.

Technology, Data & AI:

• Act as the AI champion for the Marketing function, identifying and scaling practical applications across consumer understanding, content, media and performance marketing.
• Track and demonstrate measurable productivity, revenue and cost benefits of AI adoption, identify opportunities to automate repetitive marketing processes and reduce agency dependence.
• Use AI, automation, predictive analytics and personalisation to improve productivity, customer experience and marketing effectiveness.
• Build capabilities in first-party data, CRM and establish appropriate governance around data, brand safety, privacy and responsible use of AI.