Social Media Executive | Torrent Diagnostics | Navi Mumbai

We are actively looking for a highly analytical thinker with an audience-first mindset for the role of Social Media Marketing.

Candidates will be experts on social media analytics, understand the nuances, advantages, and shortcomings of each platform, and know how to utilize data in formulating a campaign strategy.

Responsibilities:

• Orchestrating digital content strategies across all online platforms.
• Define social media strategy for the brand and campaign level.
• Driving traffic and engagement that translates to sales and brand promotion.
• Manage and maintain social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and any other relevant platforms.
  
• Knowing which platform different kinds of content are best suited to.
• Track, analyse, and report on social media metrics and key performance indicators (KPIs) to assess the impact of social media initiatives.
• Utilize tools like Google Analytics, social media analytics platforms, and other measurement tools to provide insights and make data-driven decisions for continuous improvement.
• Designing and implementing creative marketing strategies to disseminate content.
• End to end social media campaign management right from conceptualization to execution to measuring the effectiveness.
• Be prepared to handle any social media crises or negative situations promptly and professionally.
• Ensure that all social media activities adhere to relevant healthcare regulations, privacy laws, and industry standards, such as HIPAA compliance and data protection guidelines.

Person Specification:

• 5+ years of experience in social media
• Masters degree in marketing or related field
• Experience with online community building
• Social media content writing
• Experience of managing agency
• Data-driven and highly analytical
• Working knowledge of Canva, Adobe photoshop is essential
• Skilled on various social media analytic tools
• Proficiency with Google Analytics will be a plus