Brand Communication Manager

Role & responsibilities

1. Content Strategy & Creation

• Develop high-quality, on-brand content across formats: blogs, whitepapers, case studies, newsletters, video scripts, and thought leadership pieces.
• Ensure consistency in tone, messaging, and brand identity across all channels.
• Align content with business objectives and marketing goals.

2. Social Media Management

• Own and manage social media platforms (LinkedIn, Twitter/X, Instagram, YouTube).
• Plan and execute content calendars and growth strategies.
• Track performance metrics, engage with audiences, and optimise platform performance.

3. Presentation & Visual Communication

• Design impactful presentations for leadership, client pitches, and industry events.
• Ensure all presentations adhere to brand guidelines and communicate ideas clearly.
• Utilise tools such as PowerPoint, Google Slides, Canva, or Adobe Suite.

4. Campaign Planning & Execution

• Lead integrated marketing campaigns across digital and offline channels.
• Define objectives, manage timelines and budgets, and track campaign KPIs.
• Drive brand awareness, lead generation, and customer engagement.

5. Pre-Sales Enablement

• Partner with sales teams to create customised pitch decks, proposals, and product collateral.
• Tailor messaging to industry-specific pain points and client needs.

6. Sales Collateral Management

• Develop and maintain a repository of sales assets including one-pagers, case studies, product sheets, and FAQs.
• Ensure all materials remain updated, relevant, and aligned with brand standards.

7. CRM & Data Hygiene

• Maintain CRM systems (e.g., Salesforce, HubSpot) to ensure accurate and updated data.
• Implement data hygiene practices to improve segmentation, reporting, and campaign effectiveness.

8. Lead Generation & Funnel Optimization

• Support lead generation initiatives through campaigns, gated content, and partnerships.
• Monitor lead quality, conversion metrics, and optimise funnel performance.

9. Demand Generation

• Design and execute demand generation strategies including ABM, nurturing campaigns, paid media, and SEO.
• Drive high-quality pipeline and accelerate conversion rates.

10. Inbound & Outbound Marketing

• Execute inbound strategies (SEO, content marketing, landing pages) and outbound campaigns (email, LinkedIn, paid ads).
• Measure performance and optimise channel ROI.

11. Events & Industry Engagement

• Plan and manage participation in industry events, conferences, and webinars.
• Handle end-to-end execution including promotion, logistics, and follow-ups.
• Maximise brand visibility and lead acquisition.

Education & Experience

• Masters degree in Marketing, Communications, Business, or related field.
• 35 years of experience in brand communication or B2B marketing.
• Experience in technology, consulting, or professional services is preferred.

Core Competencies

• Strong written and verbal communication skills.
• Proficiency in CRM tools (Salesforce, HubSpot) and marketing automation platforms.
• Solid understanding of SEO, SEM, digital marketing, and analytics tools.
• Advanced skills in presentation and design tools (PowerPoint, Google Slides, Canva, Adobe).
• Event management experience with strong execution capabilities.
• Analytical mindset with the ability to derive insights from data.