Senior Copywriter (BFSI)

Responsibilities : -

• - This is a 3-month contract role with a possible extension based on performance and project needs.
• - Write and own copy for a large BFSI brand across digital, social, web, email and campaign formats.
• - Turn product and policy briefs into clear, compliant, customer-friendly messaging.
• - Develop campaign ideas, taglines and scripts for short videos and social.
• - Work with design and video teams so copy and visuals land together.
• - Handle client feedback and approvals, and keep to tight daily turnarounds.
• - Keep tone and terminology consistent with the brand voice and financial compliance norms.

Desired profile of the candidate : -

• - A writer who has written for banks, NBFCs, insurers or fintech and can explain money products simply.
• - Strong English and sharp editing instincts.
• - Calm under client revisions and daily deadlines.
• - Works well in a team and can mentor a junior writer.
• - Available to join immediately and work on-site for the full 3-month contract.
• - A portfolio of live BFSI work is a must.

Required Skill Set / Keywords : -

• BFSI copywriting, copy and content strategy, banking, insurance, mutual funds, loans and cards, digital and social copy, website, landing page and email copy, campaign scripts and taglines, regulatory-compliant copy, brand voice, briefing and approvals handling, fast turnaround, English proofreading.

Relevant Industry : - BFSI (banking, financial services, insurance, wealth and mutual funds). Agency or in-house experience with a financial brand is welcome.

Qualification : - Graduate in any stream. English Literature, Mass Media, Journalism or Marketing preferred.

Candidates Location : - Mumbai, Navi Mumbai or Thane. Must be able to commute to Saki Naka daily.