Job Description
- Assumes responsibility for strategizing & monitoring all marketing & and branding activities for the company while maintaining brand focus internally & externally.
- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.
- Directs the evaluation of thecompany's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
- Assumes overall responsibility for Brand Activation.
- Ensures co-ordination with sales department to implement & monitor all marketing initiatives including ATL & BTL activities
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers
- Formulate and execute Digital Marketing strategy
Experience : 15- 20 years
Education : Full time MBA from a reputed institute
Industry Exposure : FMCG / Consumer Durable
Please go through the parameters carefully before applying for the assignment as these are mandatory requirements
Skills
MarketingMarketing HeadBrand ManagementCategory ManagementFMCG MarketingAdvertisingBrandingDigital MarketingMediaMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
Important dates & deadlines?
Application Deadline
23 Oct 26, 02:48 PM IST
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