Tiktok Creator & Creative Manager

Department Icon Digital Marketing/Marketing
Posted: 1 month ago
5-10 years
Gurugram, Haryana
Digital Marketing/Marketing
work from office
Full Time
Closes 2 Nov 2026

Posted: 1 month ago
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Job Description

Creator Relations | Creative Strategy | Product Storytelling | Conversion

Role Overview

  • Own the creator and creative side of TikTok, driving creator activation, stronger content, and creator-led sales.
  • Scope: Creator relationships, creative strategy, product education, content feedback, negotiation, and conversion.
  • Excludes: TikTok Shop operations, media buying, fulfilment, and platform management.

Key Responsibilities

  • Creator Management: Recruit, onboard, activate, retain, and build relationships with TikTok creators.
  • Creative Strategy: Develop hooks, content angles, formats, product stories, and creator briefs.
  • Creator Education: Conduct product training, webinars, and workshops to help creators communicate products effectively.
  • Content Optimization: Review creator content and provide feedback on hooks, storytelling, product demonstration, authenticity, and CTAs.
  • Conversion: Identify what drives creator-led sales and translate performance insights into better creative direction.
  • Negotiation: Manage creator fees, commissions, deliverables, usage rights, and partnership terms.
  • Community: Build an engaged creator community through training, launches, challenges, and performance sharing.

What Were Looking For

  • Hands-on TikTok + creator/influencer marketing experience.
  • Strong spoken and written English.
  • Excellent communication, presentation, and webinar skills.
  • Strong copywriting and hook-writing ability.
  • 5-10 years of Experience with creator negotiations and relationship management.
  • Strong understanding of content performance, conversion, and creator funnels.
  • Strong creative judgment and commercial mindset.
  • Ability to build trusted, long-term creator relationships.

Preferred: Beauty/skincare/wellness, TikTok Shop, affiliate marketing, UGC, social commerce, or performance creative experience.

KPIs

  • Creator activation and productivity
  • Repeat creator participation
  • Creator-attributed revenue / GMV
  • Content quality and volume
  • Creator conversion
  • Winning creative concepts
  • Top-creator retention

Core Skills

TikTok | Creator Marketing | Influencer Relations | Creative Strategy | Copywriting | Hooks | Product Storytelling | Creator Education | Negotiation | UGC | Social Commerce | Conversion | Creative Direction

Skills

Affiliate MarketingCopywritingInfluencer MarketingMediaOptimizationMarketingSocial Commerce

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