Social Media Lead

Social Media Lead Roles & Responsibilities

• Own and manage the monthly social media content calendar.
• Shoot /Edit Videos, pamphlets and posters
• Develop strong hooks for Reels, captions, carousels and other formats.
• Create and develop recurring content formats and series.
• Plan and execute content for Instagram, LinkedIn and YouTube.
• Be present on field/site visits to identify real-time content opportunities.
• Brief the Designer and Video Creator with clear references and examples.
• Manage comments and DMs while maintaining OSGs brand voice.
• Adapt content for different audiences across Instagram, LinkedIn and WhatsApp.
• Develop founder-led content with Nav, including opinions and field insights.
• Track content performance through retention, shares, saves, follows and enquiries.
• Identify underperforming formats and improve or replace them.
• Verify data, statistics, tonnage, recycling rates and impact figures before publishing.