Specialist - Product Marketing - SaaS

Description:

• Product Marketing Specialist (SaaS).
• Netstratum is a global product development company specializing in custom software and enterprise IT services.
• With teams across ten global locations, we combine local insight with global expertise to deliver innovative, purpose-driven solutions.
• As a leader in telecom tech, we build secure, high-performance Unified Communication Systems used by Tier-1 providers, enterprises, and governments.
• Our in-house AI platform is built for scale, security, and real-world impact.
• Join a vibrant, diverse team working on cutting-edge projects in telecom, AI, IoT, and digital transformationwithin a fast-paced, learning-focused environment.
• Location: Kochi, Kerala.
• Experience: 5+ Years.
• Salary: As per Industry Standards.
• Employment Type: Full-time.

:

We are seeking an experienced Product Marketing Specialist (Saas) with strong expertise in building and executing marketing strategies for SaaS and digital products.

The ideal candidate will have a deep understanding of the online marketing landscape, the ability to plan and manage end-to-end digital campaigns, and the strategic acumen to drive adoption and sales across multiple products.

Responsibilities:

• Develop and execute marketing strategies for multiple SaaS and digital products across industries.
• Plan, manage, and monitor online lead generation campaigns through paid, organic, and partner channels.
• Build and manage marketing funnels and sales enablement workflows for B2B SaaS products.
• Oversee SEO, SEM, social media, and email marketing efforts ensuring alignment with overall business goals.
• Collaborate with product and sales teams to align positioning, messaging, and go-to-market plans.
• Manage and optimize advertising budgets across platforms such as Google Ads, LinkedIn, and Meta.
• Define KPIs, monitor campaign performance, and generate regular reports and insights for leadership.
• Work with design, content, and technical teams to enhance web presence and improve conversion rates.
• Stay updated on emerging marketing trends, SaaS growth strategies, and digital analytics tools.
• Contribute to brand positioning and content planning to ensure consistency across all marketing materials.

Eligibility Criteria:

• Bachelors or Masters degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of hands-on experience in digital or online marketing, preferably in SaaS / B2B technology products.
• Proven experience in creating and executing digital marketing strategies for product-based companies.
• Strong understanding of SEO best practices, digital advertising, and marketing analytics (without needing to implement them technically).
• Proficiency in platforms such as Google Ads, Analytics, LinkedIn Campaign Manager, and HubSpot.
• Experience working with cross-functional teams to execute campaigns and achieve measurable growth.
• Excellent analytical and communication skills with a results-driven mindset.

Nice to Have:

• Experience in multi-product marketing or product portfolio management.
• Exposure to SaaS lifecycle marketing, customer onboarding campaigns, and churn reduction initiatives.
• Familiarity with automation tools (HubSpot, Mailchimp, Zoho, or Marketo).
• Understanding of B2B content strategies and partner-led marketing.
• Certifications in Google Ads, HubSpot, or Growth Marketing.

What We Look For:

• A strategic thinker who can translate business goals into actionable marketing plans.
• Experience in marketing SaaS platforms and subscription-based services.
• Strong ownership mindset with the ability to work independently across multiple product lines.
• A keen understanding of what drives visibility, engagement, and conversion in online ecosystems.
• Passion for innovation, continuous improvement, and measurable impact.