Category Lead - Beauty Care

Responsibilities:

• Brand building and management for our brand.
• Develop and execute marketing initiatives for brand growth including advertising, promotional and brand activation.
• Identifies the right catalogue and implements global roll-out of new products including marketing mix, pricing, communication campaign and business strategy.
• Creative Ideation and Execution: Design concepts and campaigns and execute the same end-to-end.
• Collaborate with creative agencies, media partners, and other internal/external teams for the creation and execution of campaigns
• Data analysis, competition tracking and market understanding to accurately make decisions aligned with business objectives effectively.
• Monitor the performance of campaigns regularly for optimization results.
• Prepare reports on campaign progress/effectiveness for management reviews.
• Stay current with industry trends to create innovative strategies supporting the organization's growth goals.
• New Product Innovation: Understand opportunities and design innovation pipelines as per business objectives
• Collaborate with regional and global teams on new and ongoing projects.

Requirements and skills:

• Any Graduate with relevant experience. MBA preferred
• Understanding of Beauty Care (Consumer or Professional brand) will help
• A minimum of 3 years of experience executing creative projects and campaigns from start to finish
• Expertise in collecting, interpreting and analyzing data accurately to make decisions effectively
• Excellent communication skills, both verbal and written, with the ability to multitask multiple projects within tight deadlines
• Creative mindset with the drive to develop innovative ideas that support business objectives.
• Strategic thinking - capable of making informed decisions aligned with organizational goals