Lead - Marketing Communications - Fashion/Jewelry/Lifestyle Sector

Key Responsibilities

Brand Strategy & Positioning:

• Define and evolve our brand positioning, narrative, and identity.
• Ensure all brand expressions uphold the codes of luxury while reflecting modern cultural relevance.
• Steward brand consistency across all consumer touchpoints and markets.

Strategic Category & Portfolio Leadership:

• Collaborate with product and merchandising teams to support product prioritization through a brand lens.
• Develop differentiated strategies for key product categories (e.g. Solitaire, World Traveller, Expressor, Kundan Polki, Heritage Gold).
• Navigate brand architecture and tone across categories-balancing exclusivity and accessibility, and innovation.
• Anticipate and address trade-offs across product tiers, aligning stakeholders on strategic storytelling priorities.

Sensitivity: Internal

Segmentation, Targeting & Consumer Insighting:

• Leverage existing insight and research capabilities to sharpen segmentation and audience understanding.
• Refine targeting strategy using cultural, behavioural, and attitudinal data-especially UHNW and HNW individuals.
• Translate global consumer insights into actionable brand direction and creative briefs.

Campaign Strategy & Creative Development:

• Lead the strategy, briefing, and creative oversight of global brand campaigns-across seasonal, product-led, and cultural moments.
• Partner with leading agencies to develop emotionally resonant, breakthrough creative.
• Ensure creative excellence across all assets: film, print, digital, social, experiential, influencer, and beyond.

Content Leadership & Asset Production:

• Oversee content strategy and production across formats and platforms.
• Guide content development that builds brand desire while supporting performance marketing goals.
• Ensure elevated, consistent brand expression across markets and channels.

Collaboration & Leadership:

• Work cross-functionally with performance marketing, PR, eCommerce, and regional marketing leads.
• Lead agency relationships and creative governance.
• Champion the brand internally, building alignment and enthusiasm across teams.

Your Profile:

• 10+ years in brand communications, ideally within luxury, fashion, jewelry, or lifestyle sectors.
• Proven track record of building iconic brands and launching emotionally resonant campaigns.
• Deep experience in category storytelling, insight-driven creative development, and global brand stewardship.
• Strong strategic thinker with refined creative judgment and an eye for detail.
• Confident navigating tension between brand equity and commercial growth.
• Experience managing agency ecosystems and leading global teams.