Director Of Product Marketing

TireTutor, Inc. Director of Product Marketing Boston, MA

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Director of Product Marketing

About TireTutor, Inc.

TireTutors product, tiretutor.ai is an all-in-one, AI-native shop management system for retail and wholesale tire dealers that automates tire pricing, reduces manual steps, and saves dealers up to 40 hours per week. With CRM, POS, inventory management, and tire ordering capabilities all within one system, dealers can operate their entire business out of one tab, using one login.

Description

About TireTutor

TireTutor builds the modern operating system for independent tire dealers and auto repair shops — point-of-sale, online quoting, inventory, and the connected tools shop owners need to run a faster, smarter business. Our users are mechanics, service writers, and shop owners who dont have time for software that gets in the way. Everything we build has to make their day better the moment they touch it.

Were a small, ambitious team building software for an industry thats been underserved for decades. The product is moving fast, and we need a Product Marketing Manager who can make sure the rest of the world — our sales team, our customer success team, and our dealers — understands every new thing we ship and why it matters.

The role

This is a hands-on, high-ownership Product Marketing role. Youll be the connective tissue between Product, Sales, CS, and our dealers. When we ship something new, youre the one who makes sure everyone — internal and external — gets it.

The thing we want to be very clear about: enablement is the core of this job, not a side responsibility. We need someone who can make a complex workflow feel obvious, and who is excited to record the demo, write the script, and create the collateral that will inform both internal and external audiences.

What youll do

Own positioning and messaging. For new features and for the platform overall. Youll talk to dealers, sit in on sales calls, watch support tickets, and translate what you hear into language that sells and language that teaches.

Run product launches end-to-end. From pre-launch enablement to launch-day comms to tracking the efficacy of your launch campaign and the engagement of the feature. Youre the GM of the launch.

Enable our internal teams. When a feature ships, our AEs need to demo it confidently, our SDRs need to talk about it intelligently on a cold call, and our CSMs need to onboard customers onto it without dropping a beat. Youll own the playbooks, talk tracks, and FAQ docs that make that happen.

Make demo and training videos. A lot of them. Short walkthroughs, deeper feature deep-dives, heres the use case sales videos, and in-product training for dealers. Youll write the scripts, record the screen, edit it down, and ship it. We have tools — we need someone wholl actually use them.

Educate our dealers directly. Our customers are tire shop owners and service writers who want to get value out of TireTutor as fast as possible. Youll build the in-app announcements (Beamer), KB articles, webinars, and email sequences that turn a new feature into something dealers actually adopt and love.

What were looking for

• 5+ years of product marketing experience, ideally at a B2B SaaS company. Bonus if youve marketed to SMBs or non-technical buyers.
• A strong track record of internal enablement — sales playbooks, CSM training, demo certification, the works. We want examples.
• You can record a clean, watchable training video. You dont need to be a professional editor, but you should be comfortable with screen capture, basic editing, and writing a script that doesnt put people to sleep.
• Crisp writer. You can take a dense product spec and turn it into a one-pager a busy shop owner will actually read.
• Youve run product launches before — not just wrote the blog post, but coordinated sales, CS, and product across a launch timeline.
• Comfort with a fast-moving roadmap. We ship a lot. Youll need to prioritize ruthlessly.
• Genuine curiosity about the customer. Our dealers are not your typical buyer persona, and the people who succeed here are the ones who get fascinated by the work shop owners actually do every day.

Nice to have

• Experience marketing to the auto, tire, or aftermarket industry.
• Experience with point-of-sale, vertical SaaS, or workflow software.
• Youve owned a knowledge base before.
• Youve sold or supported software to non-technical buyers.

Why this role is a great one

Youll be the first dedicated Product Marketer on the team. That means real ownership, a direct line to leadership, and the ability to shape how we talk about the product going forward. Youll work with a Dev team that ships fast, a Sales team that wants to be enabled, and a CS team that genuinely wants to make customers successful. And youll be marketing to an industry where great software is still the exception.

• Salary
• $148,000 - $154,000 per year
• Apply for Director of Product Marketing