Trip Factory - Google Ads Specialist

Description:
Key Responsibilities:
Google Ads Campaign Management:

- Develop, launch, and manage Search, Display, PMax, YouTube, and Retargeting campaigns.

- Build destination-focused campaigns (Europe, Dubai, Maldives, Thailand, Singapore, etc.

- Create lead generation funnels for holiday packages.

- Build keyword strategies for domestic and international travel markets.
Performance Optimization:

- Daily optimization of keywords, bids, budgets, and placements.

- Improve Quality Score, CTR, Conversion Rate, and reduce CPL.

- Manage 100+ ad groups across destinations.

- Conduct A/B testing for creatives, landing pages, and CTAs.
Audience Targeting and Retargeting:

- Create custom, affinity, and lookalike audiences.

- Retarget high-intent audiences and past website visitors.

- Build remarketing journeys for incomplete or abandoned leads.
Analytics and Conversion Tracking:

- Implement GA4, GTM, and Enhanced Conversions.

- Track lead quality using CRM data and optimize campaigns accordingly.

- Prepare weekly and monthly performance reports.
Travel Industry Expertise (Mandatory):

- Understanding of travel packages, seasonality, and trending destinations.

- Knowledge of the travel funnel: Impression Lead WhatsApp Booking.

- Prior experience with travel companies, OTAs, or DMCs.
Budget and ROAS Management:

- Optimize budgets and allocate spends for maximum ROAS.

- Minimize wasteful spend across campaigns.

- Align campaign budgets with demand for destinations and seasons.
Required Skills and Qualifications:
Technical Skills:
- 35 years of experience with Google Ads (Search, Display, YouTube, PMax).

- Strong experience in lead generation for the travel sector.

- Proficiency in GA4, Google Tag Manager, UTM tracking, Looker Studio.

- Advanced keyword research and PPC optimization skills.

- Experience scaling destination-based campaigns.

- Understanding of WhatsApp and CRM conversion ecosystems.
Soft Skills:
- Strong analytical and problem-solving mindset.

- Excellent written and verbal communication.

- Ability to work in fast-paced environments.

- Creative thinking for ad copies, funnels, and landing page improvements.

- Highly responsible, proactive, and performance-driven.
Key Performance Indicators (KPIs):
- Cost Per Lead (CPL)

- Lead Quality Score

- Conversion Rate

- CTR and Quality Score

- ROAS and Cost Per Booking

- Landing Page Performance Metrics
Tools You Must Know:
- Google Ads

- Google Analytics 4

- Google Tag Manager

- UTM Tracking

- Looker Studio (Data Studio)

- CRM Tools (travel-specific preferred)

- Excel / Google Sheets (Intermediate level)