Category Head - Personal Care - FMCG

Category Head - Personal Care

A leading and well-established Indian consumer products organization is looking to hire a Category Head - Personal Care. The role will lead a large and established personal care brand, with significant responsibility for hair-care portfolio growth, brand strategy, innovation, consumer insights, P&L and market expansion.

Key Responsibilities:

• Own the category strategy, including portfolio growth, revenue, profitability and market-share objectives.
• Develop and execute category and brand strategies based on consumer insights, market trends, competition and evolving customer needs.
• Drive new product development, portfolio innovation, renovation and lifecycle management in partnership with R&D, Sales, Supply Chain and other functions.
• Lead consumer and market understanding, translating insights into actionable brand and category initiatives.
• Develop pricing, positioning, pack architecture and go-to-market strategies to strengthen category competitiveness.
• Partner closely with Sales and Trade Marketing to drive distribution, visibility, channel growth and category performance across General Trade, Modern Trade, E-commerce and emerging channels.
• Own annual operating plans, budgets and category-level P&L, with a strong focus on profitable growth and return on investments.
• Monitor category performance through key business metrics and proactively identify gaps, risks and growth opportunities.
• Lead cross-functional teams and influence senior stakeholders to ensure timely execution of strategic initiatives.
• Build a strong innovation pipeline and identify white spaces and emerging consumer segments for future growth.
• Track competitive activity, consumer behavior, pricing, promotions and market developments to maintain category leadership.

Candidate Profile:

• 10 - 16 years of overall experience, preferably from leading FMCG, Beauty & Personal Care organizations.
• MBA/PGDM from a premier B-School, with graduation year between 2010 and 2016.
• Strong experience in Category Management / Brand Management / Marketing, with significant exposure to Personal Care.
• Demonstrated experience of managing large brands/categories, innovation, consumer insights and business growth.
• Strong commercial orientation with understanding of P&L, pricing, channels and go-to-market strategy.
• Excellent analytical, strategic thinking, stakeholder management and communication skills.
• Experience of working in a matrix, cross-functional and fast-paced environment with exposure to senior leadership.