Regional Key Account Manager - East - FMCG

Position: Regional Key Account Manager (RKAM) East

Location: Kolkata (Handling East India)

Industry: FMCG

About the Role:

We are looking for a dynamic and result-oriented Regional Key Account Manager (RKAM) East to drive strategic business growth across Modern Trade and Regional Key Accounts in East India. The role is responsible for developing long-term customer partnerships, driving sales and profitability, and executing customer-specific growth strategies.

Key Responsibilities:

• Drive sales, revenue, and market share growth across key accounts in the East region.
• Develop and execute Joint Business Plans (JBPs) aligned with customer and business objectives.
• Build and manage strategic relationships with key customer stakeholders.
• Lead annual commercial negotiations, trade agreements, and promotional planning.
• Identify opportunities for category expansion, assortment optimization, and new product launches.
• Monitor account performance, profitability, trade spends, and sales forecasts.
• Ensure excellence in execution of promotions, merchandising, and in-store visibility initiatives.
• Collaborate with Sales, Trade Marketing, Supply Chain, Finance, and Category teams to deliver superior customer service and business performance.
• Analyze market trends, customer performance, and competitor activities to identify growth opportunities.
• Ensure timely collections, policy compliance, and effective business reviews.

Candidate Profile:

• MBA/PGDM from Tier1/Tier2 Institute (Full Time)
• 3-8 years of experience in Key Account Management/Modern Trade within the FMCG industry.
• Proven experience in handling regional key accounts and driving business growth.
• Strong commercial acumen, negotiation, analytical, and stakeholder management skills.
• Proficiency in MS Excel and sales reporting tools.