Zonal Manager - BTL & Trade Marketing

Location: Bangalore

Experience: 7 - 12 Years (relevant experience preferred)

Qualification: MBA / PGDM - Marketing preferred

Industry: Building Materials / FMCG / Consumer Durables / Paints / Electricals / Consumer Products

About the Opportunity:

We are looking for a dynamic, execution-driven Zonal Marketing Manager to lead frontline marketing, BTL activations, trade engagement and market development initiatives for a leading multinational organization.

The ideal candidate should possess strong on-ground marketing experience, excellent understanding of dealer/distributor networks and a proven ability to translate marketing initiatives into measurable business outcomes.

This is a hardcore BTL and frontline marketing role, not a conventional ATL or corporate brand marketing position.

Key Responsibilities:

BTL & Frontline Marketing:

• Plan and execute zonal BTL marketing initiatives, local market activations and consumer engagement programs.
• Drive retail visibility, in-shop branding, POSM deployment, merchandising and promotional campaigns.
• Conceptualize and execute dealer meets, retailer engagement programs, trade events and market development activities.
• Ensure effective execution of marketing initiatives across multiple territories and markets.

Trade & Channel Marketing:

• Strengthen engagement with dealers, distributors, retailers and channel partners.
• Develop localized marketing programs to support sales growth, distribution expansion and secondary sales.
• Execute influencer engagement programs involving relevant trade professionals and ecosystem partners.
• Work closely with regional and zonal sales teams to identify market opportunities and drive demand generation.

Marketing Execution & Business Impact:

• Manage BTL budgets, activation agencies, vendors and execution partners.
• Track campaign effectiveness, activation productivity, market visibility and return on marketing investment.
• Drive new product launches, regional promotions and competitive market initiatives.
• Ensure strong field-level execution, market intelligence and continuous improvement.

Ideal Candidate Profile:

• 7 - 12 years of experience, with substantial exposure to BTL, trade marketing, regional marketing or frontline marketing.
• MBA/PGDM in Marketing preferred.
• Candidates who started their careers in frontline sales and subsequently transitioned into trade/BTL marketing will be strongly preferred.
• Proven experience in dealer/distributor engagement, retail activation, POSM, local marketing campaigns and vendor management.
• Strong understanding of GTM, channel dynamics, market development and sales-linked marketing initiatives.
• Hands-on, commercially oriented and comfortable with extensive market travel.
• Experience managing regional marketing budgets, agencies and cross-functional stakeholders.
• Building Materials, Paints, Pipes, Sanitaryware, Adhesives, Cement, Electricals, FMCG and Consumer Durables backgrounds preferred.

Important Selection Criteria:

We are specifically looking for hands-on BTL and trade marketing professionals with strong field execution capabilities.

Candidates whose experience is predominantly in ATL advertising, media planning, digital marketing, corporate communications or pure brand strategy may not be suitable.

Why Consider This Opportunity?:

An opportunity to work with a leading multinational organization, take ownership of zonal marketing execution and directly influence channel engagement, market development, brand visibility and business growth.

Interested candidates may apply with their updated CV, current CTC, expected CTC, notice period and current location.

This mandate is being managed by Trustklub Consulting Pvt. Ltd. on behalf of its client.