Digital Marketing Associate - PPC

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
0-1 years
Kolkata
Digital Marketing/Marketing
Work From Office
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

What role you will play in team: You'll support our team in managing and optimizing Pay-Per-Click (PPC) advertising campaigns.

What you will do: You'll assist in keyword research, campaign setup, bid management, and performance analysis for various PPC platforms.

Key responsibility:

  • Assist in conducting keyword research and analysis to identify relevant search terms.
  • Support the setup and management of PPC campaigns across Google Ads, Bing Ads, and other platforms.
  • Assist in the creation and optimization of ad copy and landing pages.
  • Track and analyze campaign performance using various metrics (CTR, conversion rate, etc.).
  • Prepare regular reports on campaign performance and provide recommendations for improvements.

Required Qualification and Skills:

  • Bachelor's degree in marketing, business administration, or a related field.
  • 0-1 year of experience in digital marketing, particularly PPC advertising (internships considered).
  • Familiarity with Google Ads, Bing Ads, or other PPC platforms.
  • Basic understanding of PPC campaign structures and optimization techniques.
  • Strong analytical and problem-solving skills.

Benefits Included:

  • Competitive salary and benefits package.
  • A supportive and collaborative work environment.
  • Opportunities to learn and grow in a fast-paced digital marketing agency.
  • Mentorship from experienced professionals.
  • Health insurance

A Day in the Life: You'll spend your day working on campaign optimization, data analysis, and reporting, all while learning from experienced PPC professionals.

Skills

PPCGoogle AdsBing AdsKeyword ResearchCampaign ManagementData Analysis

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