Marketing Automation Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
2-4 years
Pune
Digital Marketing/Marketing
Work From Office
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

What role you will play in team: Implement and manage marketing automation workflows to improve lead nurturing and conversion rates.

What you will do: Configure marketing automation platforms, develop automated email sequences, and analyze campaign performance.

Key responsibility:

  • Design, implement, and manage marketing automation workflows using platforms like HubSpot, Marketo, or similar.
  • Develop automated email sequences and nurture campaigns.
  • Integrate marketing automation with CRM systems.
  • Track and analyze campaign performance, identifying areas for optimization.
  • Collaborate with marketing and sales teams to ensure effective lead nurturing.

Required Qualification and Skills:

  • Bachelor's degree in marketing, computer science, or a related field.
  • 2-4 years of experience in marketing automation.
  • Proficiency in marketing automation platforms (HubSpot, Marketo).
  • Strong analytical and problem-solving skills.
  • Experience with CRM systems.

Benefits Included:

  • Competitive salary and benefits.
  • Opportunities for career advancement.
  • Supportive and collaborative team environment.
  • Work from office.

A Day in the Life: A typical day involves managing marketing automation workflows, optimizing campaigns, and collaborating with sales and marketing teams.

Skills

Marketing AutomationHubSpotMarketoCRM IntegrationLead Nurturing

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