Search Engine Marketing (SEM) Specialist

What role you will play in team: Manage and optimize paid search campaigns across various platforms to drive traffic and conversions.

What you will do: Keyword research, campaign setup, bidding strategies and performance analysis.

Key responsibility:

• Conduct thorough keyword research and analysis to identify relevant search terms.
• Develop and implement paid search campaigns across Google Ads and other platforms.
• Manage bidding strategies, budget allocation, and campaign performance.
• Create and optimize ad copy and landing pages to improve conversion rates.
• Track and analyze campaign performance, providing regular reports to management.
• Stay updated on the latest SEM best practices and algorithm updates.

Required Qualification and Skills:

• Bachelor's degree in marketing, advertising, or a related field.
• 1-3 years of experience in SEM.
• Strong understanding of paid search principles and best practices.
• Proficient in using Google Ads and other SEM platforms.
• Excellent analytical and problem-solving skills.
• Experience with data analytics and reporting tools.

Benefits Included:

• Competitive salary and benefits package.
• Opportunities for professional development and advancement.
• A fast-paced and dynamic work environment.
• Potential for remote work or flexible work arrangements.

A Day in the Life: A day may involve keyword research, campaign management, performance analysis, and optimization of paid search ads.