Marketing Activation Manager

Role & responsibilities

• MAMs will be the sales enablers and responsible to support the branch in Sales, Promotion and Branding activities.( ATL & BTL Activities )
• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives while keeping track of budget and spends
• On-ground execution and supervision of promotions and activations
• Ensuring in-time availability of POP and collaterals by managing a pool of vendors and negotiating on rates with them.
• Responsible for maintaining the planogram and product availability at the right place in the store.
• To provide market feedback on competition, customer behaviour and response to our marketing mix through frequent market visits with the sales team.
• Plan and co-ordinate activities prior to launch and responsible for agreed Launch Quantities
• Improving brand presence in the branch and campaign execution across trade through excellence in in-store execution and tracking in alignment with the HO and branch marketing priorities
• Leading and managing the entire life cycle of promoters (From recruitment to sales) and ensure the desired targets are achieved and productivity is met.
• Follow up with the vendors regarding branding and SIS deployment for better brand visibility and brand block.
• Ensure ROI is achieved in all the marketing and branch activities
• Research and identify new marketing opportunities