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Job Description
Role & responsibilities
Category Management/product management
Consumer insight gathering,synthasysing (insighting, agency coordination for recruitments etc.)
Portfolio management -Product lifecycle management (introduction, launch, withdrawal)
Competition Mapping
Pricing strategy
SKU/Inventory management
Work in tandem with consumer design team and engineering team to transform ideas to market requirements on time
Consumer promotions (ideation, implementation)
Import management - Demand Projection, Inventory management of imported componentry
Liasoning with sales team on new product launch, market feedback
Drive product placement, Promotion implementation, schemes
Responsible for Volume, (market share), Revenue and profitability
Brand/Promotions
ATL :- Liasoning with creative agency, formulate positioning strategy, execution
Promotional Calendar alignment, execution as per the plan (Plan/ Budget)
Creative briefing of New product/scheme/offer collaterals
Management of adv spends and ROIs
BTL : Strategizing of BTL for the brand
Skills
BrandingCategory ManagementProduct LaunchBrandBrand ManagementSeniorLaunchBtlIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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