Tupperware - Category/Product Development/Sourcing & Brand Marketing Leader

Company Overview :

Tupperware is a global leader in premium food preparation, storage, and serving solutions. Operating in the consumer goods and direct-selling industry, the company is synonymous with innovation, durability, and functional design. With a presence in nearly 70 countries, Tupperware continues to evolve its product portfolio to meet the changing needs of modern households, focusing on sustainable living and high-quality kitchenware that empowers consumers worldwide.

Role Overview :

As a Category, Product Development, Sourcing, and Brand Marketing Leader based in Gurugram, you will serve as the architect of the brands product lifecycle and market positioning. This role involves orchestrating the end-to-end journey of our product lines, from initial market research and strategic sourcing to final brand activation. You will work closely with cross-functional teams, including global design, supply chain, and regional sales, to ensure that our product offerings remain competitive and resonate with the evolving preferences of the Indian consumer. Your leadership will directly influence the companys top-line growth and brand equity by delivering products that balance aesthetic appeal with functional excellence.

Key Responsibilities :

• Define and execute the long-term category strategy to drive market share growth and improve profitability across all product segments.
• Lead the end-to-end new product development process, translating consumer insights into actionable product roadmaps that align with global brand standards.
• Manage strategic sourcing initiatives to optimize the supply chain, ensuring cost-efficiency without compromising on the quality and sustainability of materials.
• Develop and implement comprehensive pricing strategies that reflect the premium positioning of the brand while remaining competitive in the local market.
• Oversee brand marketing campaigns, ensuring consistent messaging and visual identity across all digital and physical touchpoints.
• Conduct rigorous market research and competitive analysis to identify emerging trends and white-space opportunities for portfolio expansion.
• Collaborate with regional stakeholders to align product launches with sales objectives and distribution capabilities.

Required Skillset :

• Demonstrated expertise in managing complex product categories, with a proven ability to balance creative product development with analytical sourcing and pricing strategies.
• Strong proficiency in translating market research data into strategic business decisions that drive consumer engagement and brand loyalty.
• Exceptional stakeholder management skills, with the ability to lead cross-functional teams and influence decision-making at the leadership level.
• Proven track record of managing end-to-end supply chain and sourcing operations in a fast-paced consumer goods environment.
• Excellent communication skills, capable of articulating brand vision and product value propositions to diverse internal and external audiences.
• A minimum of 8-12 years of professional experience in category management, brand marketing, or product strategy within the FMCG or consumer durables sector.
• An MBA or equivalent postgraduate degree from a premier institute is highly preferred.
• Ability to thrive in a high-performance, on-site work environment in Gurugram, maintaining agility in a rapidly changing retail landscape.

Tags :

• Category Management, Product Development, Sourcing, Brand Management, Product Strategy, Strategic Sourcing, Pricing Strategy, New Product Development, Market Research