Tupperware - ECommerce Marketing Manager

Company Overview:

Tupperware is a global leader in premium food preparation, storage, and serving solutions. Operating across a vast international network, the company is synonymous with innovative design and high-quality home products. With a legacy spanning decades, Tupperware continues to evolve its business model by integrating digital-first strategies to reach millions of households, focusing on sustainable living and functional kitchenware that simplifies daily life.

Role Overview:

The E-Commerce Marketing Manager will spearhead the digital growth strategy for Tupperware in the Indian market, based out of Gurgaon. This role sits at the intersection of brand strategy and performance marketing, requiring a leader who can translate global brand guidelines into localized e-commerce success. You will collaborate closely with cross-functional teams including supply chain, product development, and regional sales to ensure a seamless customer journey. By driving traffic, optimizing conversion rates, and managing the digital product portfolio, you will directly influence the companys online revenue growth and strengthen its market positioning in the competitive home-goods sector.

Key Responsibilities:

• Define and execute the end-to-end e-commerce strategy to drive online sales growth and enhance brand visibility across major marketplaces and the direct-to-consumer platform.
• Manage the entire category lifecycle, from product assortment planning and pricing strategy to inventory forecasting, ensuring alignment with consumer demand trends.
• Lead integrated marketing communications campaigns to drive customer acquisition and retention, utilizing data-driven insights to optimize marketing spend and ROI.
• Oversee brand management initiatives to ensure consistent messaging and premium positioning across all digital touchpoints, maintaining the integrity of the Tupperware identity.
• Collaborate with the product development team to provide market feedback and consumer insights, helping shape the roadmap for new product launches tailored for the digital-savvy audience.
• Monitor key performance indicators such as conversion rates, average order value, and customer acquisition costs to provide actionable reports to senior leadership.

Required Skillset:

• Demonstrated ability to manage complex e-commerce ecosystems, with a deep understanding of marketplace dynamics and digital retail operations.
• Proven track record in developing and executing brand marketing strategies that successfully bridge the gap between traditional brand equity and modern digital performance.
• Strong analytical mindset with the ability to interpret large datasets to drive category management decisions and optimize product performance.
• Exceptional communication and stakeholder management skills, capable of leading cross-functional teams and influencing internal partners to align on business goals.
• A postgraduate degree in Management from a premier institute is preferred, complemented by 7 - 15 years of relevant experience in consumer goods or retail sectors.
• High level of adaptability to a fast-paced, hybrid work environment, with the ability to thrive in a collaborative office setting in Gurugram.