Marketing Manager Global Product Launch

About the Role

Turium AI is building AI-powered products and enterprise technology designed to change how people and organisations interact with technology.

Were preparing to launch an exciting new AI product into the global market and are looking for a high-energy Marketing Manager to lead the launch, build the brand and drive growth from the ground up.

This is a hands-on role with real ownership. Youll work closely with Product, Design, Engineering and leadership to shape how the product is positioned, create excitement before launch and build momentum as it enters the market.

Proven product launch experience is mandatory. You must have personally led or played a major role in launching a technology, SaaS, AI or digital product.

What Youll Own

• Build and execute the global go-to-market strategy from pre-launch through to growth.
• Own product positioning, messaging and launch campaigns.
• Develop the product story and translate technical capabilities into clear, compelling customer messaging.
• Drive social media, content, PR and digital marketing activity.
• Build strong pre-launch awareness and excitement around the product.
• Plan and coordinate launch activity across key global markets.
• Work closely with Product, Design and Engineering throughout the launch.
• Identify creative opportunities to grow awareness, engagement and adoption.
• Support partnerships, media, influencer and community opportunities where relevant.
• Drive post-launch campaigns to maintain momentum and accelerate growth.
• Track acquisition, engagement, conversion and campaign performance.
• Use market feedback and performance data to continuously improve campaigns and messaging.
• Stay close to developments in AI, technology, digital products and competitor activity.

What Were Looking For

• 2–5 years of experience in product marketing, growth marketing, digital marketing or a related role.
• Strong, demonstrable product launch experience.
• Experience launching or marketing a technology, SaaS, AI, app or digital product.
• Strong understanding of go-to-market strategy, positioning and customer acquisition.
• Experience across social media, content, digital campaigns and growth channels.
• Excellent storytelling, brand and campaign instincts.
• Strong understanding of AI and emerging technology.
• Comfortable working closely with product and technical teams.
• Commercially minded and comfortable using data to understand what is driving growth.
• Creative, proactive and comfortable moving quickly.
• Strong ownership and the ability to take ideas through to execution.

Highly Desirable

• Experience launching an AI-powered product.
• Experience in SaaS, consumer technology or mobile applications.
• Experience with international or multi-market launches.
• Exposure to product-led growth, performance marketing or community building.
• Experience working in a startup or fast-growth technology environment.

The Opportunity

This is an opportunity to help take a new AI product from zero to global market and have a genuine influence over how the brand is built, positioned and discovered.

You wont be stepping into an established marketing machine. Youll be helping create the momentum around something new, working directly with the teams building it and playing a major role in its launch and growth.