TVS Motor - Brand Manager

Department Icon Digital Marketing/Marketing
Posted: 1 week ago
4-6 years
Bangalore
Digital Marketing/Marketing
work from office
Full Time
Closes 1 Jan 2027

Posted: 1 week ago
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Job Description

Role Overview:

Custodian of brand execution at ground level, responsible for driving volume and market share through structured planning and local interventions. Ensures operational discipline through daily work management, customer insights, and coordination across content, sales, and activation teams.

Total Experience: 4 - 6 years

Key Responsibilities:

  • Support delivery of volume and market share targets by developing micro-market plans for focus geographies.
  • Lead Daily Work Management (DWM) activities including MPR updates, AO budget adherence trackers, and performance dashboards.
  • Maintain key business MIS, consolidate insights, and ensure operational readiness for reviews and AO-level discussions.
  • Drive structured customer immersions through direct market visits and self-calling to uncover actionable insights.
  • Coordinate with content and digital teams to maintain the brand's social media calendar and support daily activity rhythm (DAR).
  • Participate in quarterly PDCA cycles by analyzing geo-level performance and proposing corrective action plans.
  • Assist in planning and execution of in-market activations, ensuring POSM adherence and brand consistency at retail.
  • Collaborate with sales teams to identify on-ground gaps and support timely interventions to deliver local execution outcomes.

Skills

MarketingBrand ManagementMfg/Auto MarketingBrand MarketingMedia

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About Company

TVS Motor Company is the third largest two-wheeler manufacturer in India, with a revenue of 15129 Cr INR (2017-18). The company has an annual production capacity of 4 million 2 wheelers & 120,000 3 wheelers. TVS Group spans across industries like Automobile, Aviation, Education, Electronics, Energy, Finance, Housing, Insurance, Investment, Logistics, Service and Textiles. Has over 90 Companies under the umbrella. TVS Group turnover including all key subsidiaries and associates is Rs. 59400 Cr for FY 2017-18, approximately USD 8.5 Billion.

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Mobility with a focus on sustainability. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. The Company was started in 1979 as the flagship brand of TVS Group, which was founded by T.V. Sundaram lyengar. Under the persistence and diligent leadership of the Chairman Emeritus, Venu Srinivasan, the company has become the largest member of the TVS Group in terms of size and turnover. Prof Sir Ralf Dieter Speth, Chairman, TVS Motor Company and Sudarshan Venu, Managing Director, TVS Motor Company are forging a bright path for the future of the company. Today, TVS Motor is present in 80+ countries and has over 50million happy customers in India. The Company also has strong socially responsible focus and supports the Srinivasan Services Trust to carry out numerous sustainable initiatives to positively contribute to the lives of communities across regions.

TVS Motor has four state-of-the-art manufacturing facilities at Hosur in Tamil Nadu, Mysore in Karnataka, Nalagarh in Himachal Pradesh and Karawang in Indonesia and is the first two-wheeler manufacturer in the world to be conferred with the prestigious Deming Prize for excellence in quality. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company, Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland.

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