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Job Description
Role Objective
- The successful candidate will own the complete Foraxis marketing and growth operation:
- Traffic Registration Purchase/Activation Trading Activity Retention Repeat Purchase
- The candidate should have strong direct experience within prop trading, CFD/Forex brokerage, futures, perpetuals or a closely related trading business.
Key Responsibilities
- Develop and execute Foraxis global trader-acquisition strategy.
- Manage Google, Meta, YouTube, TikTok, X and other performance channels.
- Build and scale international affiliate and IB networks.
- Develop relationships with trading influencers, educators and communities.
- Lead CRM, retention, retargeting and customer-reactivation programs.
- Build market-entry strategies for priority international markets.
- Manage brand, social media, content, PR and community growth.
- Recruit and manage internal and external marketing resources.
- Establish marketing analytics and management dashboards.
- Work with legal/compliance teams on advertising, promotions, affiliates and influencer campaigns.
- Core KPIs
- The role will be measured against:
- CAC ROAS New Paying Traders Conversion Rate Repeat Purchases LTV Affiliate Revenue Revenue Growth Geographic Expansion
- First 90 Days
The successful candidate will be expected to audit the existing business and acquisition funnel, establish CAC/ROAS benchmarks, build a global growth strategy, expand affiliates and influencers, identify priority markets and begin scaling profitable acquisition channels.
- Interview Assignment
- Final candidates will prepare:
- A 90-day international growth strategy for Foraxis across CFDs, Futures and Perpetuals.
The plan should cover target countries, marketing channels, budget allocation, affiliate strategy, influencer strategy, CAC, conversion assumptions, trader acquisition targets, ROAS, CRM/retention and key compliance considerations.
Skills
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