Content Lead - International Business

Position - Content Lead [International Business]

Location - Mumbai

Key Responsibilities:

Content Strategy Development:

• Develop and implement a comprehensive content strategy for international markets, ensuring alignment with overall brand objectives, audience needs, and market trends.
• Identify and analyze key trends in social media, digital marketing, and international consumer behavior to inform content creation and messaging.

Social Media Management (Instagram & TikTok):

• Lead the content creation and editorial direction for Instagram and TikTok, ensuring engaging and platform-specific content that resonates with local and international audiences.
• Develop and manage content calendars, scheduling posts, and collaborating with the creative team for high-impact campaigns.
• Oversee community management, track engagement metrics, and continuously optimize content strategies for better performance and audience growth.

Website Content:

• Oversee the creation of content for the company website, ensuring it is optimized for SEO, brand-consistent, and engaging for international audiences.
• Collaborate with design, development, and marketing teams to ensure the website content is aligned with ongoing campaigns, promotions, and business goals.

Email Marketing:

• Lead the creation and execution of email campaigns targeting international audiences, including newsletters, promotional offers, and customer engagement emails.
• Use data and analytics to optimize email performance and deliver personalized content to different international segments.

Public Relations (PR):

• Develop and execute PR strategies to elevate the brands presence and reputation in international markets.
• Build and maintain relationships with global media, influencers, and other key stakeholders.
• Write press releases, articles, and other PR materials, ensuring consistency with brand voice and messaging.

Team Leadership & Collaboration:

• Lead and mentor a team of content creators, copywriters, and digital specialists.
• Collaborate cross-functionally with marketing, product, design, and other teams to ensure the content strategy supports business growth and global expansion efforts.

Analytics & Reporting:

• Track, analyze, and report on content performance across all channels, making data-driven decisions to optimize future content strategies.
• Regularly assess the competitive landscape to identify opportunities for content differentiation and innovation.

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