Regional Sales Manager

– Regional Sales Manager (RSM)

Company: Tynor Orthotics Pvt. Ltd.

Department: Domestic Trade

Location: Vijaywada

• Drive primary, secondary, and tertiary sales targets for the region
• Appoint and manage super dealers and sub-dealers to strengthen distribution
• Ensure complete manpower deployment and team productivity across the region
• Monitor and improve sales team efficiency and field productivity
• Ensure accurate reporting and data submission through SFA systems
• Convert high-potential sub-dealers into super dealers
• Manage doctor, physiotherapist, hospital, and retail influencer engagement
• Optimize secondary-to-primary sales ratio with channel partners
• Categorize and expand orthopedic-focused chemist network
• Drive hospital business, tenders, and institutional sales
• Lead new product launches and category expansion initiatives

Key Responsibilities (Strategic & Leadership)

• Design and implement regional sales strategies aligned with business goals
• Identify and develop new market opportunities and expansion areas
• Build and nurture a high-performance sales culture
• Lead, mentor, and manage a team of 10+ sales professionals
• Drive sales capability development and training initiatives
• Ensure consistent revenue growth through planning and forecasting

Eligibility Criteria

Education:

• Graduation: B.Sc. / B.Pharma / D.Pharma
• Post-Graduation: MBA (Preferred)

Experience:

• 12–20 years of total experience
• Minimum 50% experience in relevant industries:
• Medical Devices
• Consumer Healthcare
• OTC / Pharma
• Must have handled annual business of ₹5 Cr+

Technical Skills

• Business Planning & Go-To-Market Strategy
• Dealer & Distribution Management
• Sales Operations (Primary, Secondary, Retail Execution)
• Market Research & Competitor Analysis
• Data Analytics & Sales Insights
• Basic Excel & Sales IT tools
• SOP creation and structured documentation

Behavioral Competencies

• Strong strategic thinking and execution ability
• High level of integrity and accountability
• Excellent communication and stakeholder management skills
• Action-oriented and growth-driven mindset
• Strong attention to detail and problem-solving ability
• Ability to adapt to dynamic market conditions