Manager - Outreach & Marketing

ASST MANAGER/ MANAGER – OUTREACH AND PARTNERSHIPS

The School of Sports Science at Universal Ai University, Karjat, is seeking an Assistant Manager/Manager – Outreach and Partnerships to drive institutional partnerships, grassroots outreach, and student recruitment for its undergraduate programs. This is a relationship-first, target-driven role that sits at the intersection of business development, institutional liaison, and admissions marketing. The incumbent will build and manage a network of sports bodies, academies, athletes, healthcare and rehabilitation institutions, schools, and coaching centres, and will convert that network into visibility, credibility, and enrolments for the program

Job Role

Institutional Liaison & Partnership Building

• Identify, approach, and build formal tie-ups with private and government-backed sports bodies, federations, and associations.
• Develop working relationships with sports academies, training centres, clubs, and individual athletes for collaborations, endorsements, and student exposure opportunities.
• Establish partnerships with hospitals, physiotherapy clinics, and rehabilitation centres to support clinical exposure, internships, and applied learning tie-ups.
• Draft, negotiate, and coordinate MOUs and partnership agreements in consultation with the Deans office, and track their renewal and compliance status.
• Represent the School at sporting events, tournaments, conclaves, and industry forums to build the institutions presence and network.

• Build and maintain a structured database of schools, junior colleges, and coaching/training academies for sustained outreach.
• Plan and execute outreach programs, talks, demo sessions, and campus visits at partner schools and coaching centres.
• Coordinate with school sports departments, physical education teachers, and coaches to position the University as a preferred pathway for student-athletes.

• Market and promote the undergraduate Sports Science programs to prospective students across schools, academies, and outreach events.
• Own lead generation, counselling support, and conversion targets for the school in coordination with the central admissions team.
• Interact directly with parents to address concerns, build trust, and communicate career pathways, placement outcomes, and program value.
• Support the creation and distribution of marketing collateral, brochures, and digital content in coordination with the marketing team.

• Create visibility and aura for the Sports Science program among athletes, coaches, schools, and the broader sporting ecosystem.
• Coordinate athlete/coach appearances, guest sessions, and co-branded events that reinforce the programs credibility.
• Gather feedback from partners and prospects to inform program positioning and outreach strategy.

Universal Ai Campus, Karjat. This position will also involve travel.

Candidate Profile

Education

• MBA preferred (Marketing/Sales or General Management); graduates with strong, demonstrable sales experience will also be considered.

• Proven experience in sales — institutional, B2B, or education/admissions sales — is essential; 4–8 years overall experience, with the higher end of the range for Manager level.
• Outreach, business development, or partnership/liaison experience (schools, academies, sports federations, education counselling) is preferred but not mandatory.
• Candidates with a sports background, or a genuine passion for sports and fitness, will be strongly preferred.

• Outgoing, personable, and confident — comfortable initiating and building relationships with new people across varied settings.
• Strong selling ability with a track record of meeting targets; persuasive communicator with a confident public-facing presence for school talks, events, and parent interactions.
• Strong interpersonal and relationship-building skills across diverse stakeholders — government bodies, private academies, athletes, hospitals, school administrators, and parents.
• Target-oriented mindset with the discipline to manage a structured outreach pipeline and CRM/database.
• Willingness to travel extensively within the region for meetings, events, and outreach visits.

• An opportunity to shape a growing School of Sports Science and build its ecosystem from the ground up.
• Direct exposure to leading sports bodies, academies, and athletes
• A collaborative environment with significant ownership and visibility to senior leadership