Head - Marketing - B2B SaaS/Industrial Technology

Head of Marketing - B2B SaaS / Industrial Technology

Location: Madurai (1st Preference) / Noida (2nd Preference)

Experience: 10 - 15 Years

Industry: B2B SaaS / Enterprise Technology / Industrial Technology

About the Role:

We are looking for a strategic and hands-on Marketing Leader to build and scale the global marketing engine for a growing B2B technology business.

The ideal candidate should have strong experience marketing B2B SaaS / technology products to enterprise and industrial customers, particularly across areas such as manufacturing, logistics, supply chain, inventory management, industrial automation, robotics or related technology solutions.

This is not a conventional brand or regional marketing role. We are looking for someone who understands complex technology products, enterprise buying journeys and B2B storytelling, and can translate product capabilities into a compelling business proposition for global customers.

The person will be expected to build the marketing engine, not simply manage an existing function.

Key Responsibilities:

• Own and execute the global B2B marketing strategy across brand, product marketing, digital and demand generation.
• Develop positioning, messaging and category narrative for complex B2B SaaS / technology solutions.
• Translate technical product capabilities into clear business value propositions for enterprise customers.
• Drive modern B2B marketing across website, LinkedIn, content, thought leadership, customer stories, webinars, events and digital campaigns.
• Build demand-generation programs that contribute to MQLs, qualified pipeline and revenue.
• Partner closely with MD/CEO, Sales, Product, Customer Success and Engineering teams.
• Develop strong product marketing and sales enablement capabilities to support enterprise sales.
• Own website and digital experience strategy with a focus on customer journey, engagement and conversion.
• Build the company's thought-leadership presence across relevant global technology and industry segments.
• Develop and manage agencies, partners and external marketing ecosystem where required.
• Build, mentor and develop a high-performing marketing team.
• Use data and customer insights to measure CPL, conversion, pipeline contribution, ROI and overall marketing effectiveness.

Mandatory Requirements:

• 10+ years of B2B marketing experience, preferably with B2B SaaS / enterprise technology products.
• Proven experience in Product Marketing, Brand/Content and Demand Generation.
• Experience marketing complex technology products to enterprise / B2B customers.
• Exposure to global markets and customers beyond India.
• Strong understanding of B2B SaaS buying journeys, enterprise sales cycles and technology storytelling.
• Demonstrated ability to build marketing capabilities in a startup / scale-up environment.
• Strong hands-on understanding of digital marketing, content, LinkedIn, website, thought leadership and demand generation.
• Ability to work closely with Sales and Product teams and connect marketing activity with business pipeline and revenue.

Preferred Industry Background:

Candidates with experience marketing B2B SaaS / technology solutions in any of the following areas would be particularly relevant:

• Manufacturing Technology / Manufacturing SaaS
• Supply Chain & Logistics Technology
• Warehouse / Inventory Management Solutions
• Industrial Automation / Robotics
• Enterprise Software
• Industrial AI / IoT
• Planning & Optimization Technology
• Procurement / Operations Technology
• Digital Transformation / Industry 4.0
• Other complex B2B technology solutions selling to industrial or enterprise customers
• Experience in apparel / fashion technology, manufacturing software or supply-chain technology would be an added advantage.

Who Will Fit This Role?:

We are looking for a marketer who understands both technology and business.

Someone who can look at a complex B2B SaaS product and answer: "What problem are we solving for the customer, why should they care, how should we position it, and how do we turn that story into qualified enterprise pipeline?"

The ideal profile will bring a combination of:

• B2B SaaS Marketing + Product Marketing + Industrial/Enterprise Technology + Demand Generation + Strategic Storytelling + Hands-on Execution

This is a build-and-scale mandate for someone who wants to create a global B2B marketing engine rather than simply manage an established marketing function.