VP - Category Expansion For A Apparel Industry

Work Overview:

Category expansion of this apparel brand across online and offline channels.

The role will work closely with the founders and leadership team to scale the brand, build strong category businesses, and drive profitable growth across marketplaces, D2C platforms, and retail stores.

This role requires a strong blend of strategic thinking, commercial acumen, and execution capability, particularly within consumer brands, e-commerce, or D2C businesses. We create products inspired by pop culture - superheroes, movies, TV shows, cartoonswhile also staying deeply The Vice President Category will be responsible for driving overall business growth, revenue strategy

Key Responsibilities

• Own the business P&L and revenue growth across channels, and define and execute the brand’s long-term growth strategy.
• Identify new opportunities for category expansion, partnerships, and market penetration, and build scalable business models for both online and offline channels.
• Lead category strategy across apparel and adjacent lifestyle categories, including product assortment, pricing, inventory planning, and margin management.
• Collaborate with design, sourcing, and supply chain teams to ensure strong product market fit.
• Monitor key metrics such as GMV, contribution margin, inventory turns, CAC, and LTV, and use data to guide pricing, promotion, and category decisions.
• Lead and mentor teams across category management, merchandising, and business operations.
• Work closely with founders and leadership to align business priorities with organizational goals, and drive collaboration across product, supply chain, marketing, and retail teams.