Marketing Engineer

Academic Background - Engineering

Major Preferred - Mechanical

Work Experience - 1-2 years

Preferred Industry - Machine Tools

We are seeking a results-driven Marketing Engineer to support the promotion and positioning of our industrial/manufacturing solutions. The ideal candidate will bridge the gap between engineering and marketing—combining technical knowledge with market insight to craft compelling campaigns, support sales teams, and drive product growth.

Key Responsibilities

• Product Marketing:
• Understand technical aspects of products, machinery, or solutions and translate them into customer-friendly value propositions.
• Develop product datasheets, brochures, case studies.
• Provide inputs for pricing strategy, positioning, and value engineering based on market insights.
• Market Research & Analysis:
• Conduct market research to identify trends, customer needs, and competitor activities.
• Support product development by providing customer feedback and identifying market gaps.
• Campaign Management:
• Plan and execute B2B marketing campaigns, both digital and offline, targeting OEMs, distributors, and industrial clients.
• Track performance metrics and optimize campaigns for ROI.
• Sales Enablement:
• Work closely with the sales team to provide technical support, product training, and presentation materials.
• Assist in the creation of proposals and tender documents.
• Event Management:
• Coordinate and represent the company at trade shows, industrial expos, webinars, and customer events.
• Digital Marketing Collaboration:
• Work with digital marketing teams to create SEO/SEM-friendly content and run PPC/LinkedIn campaigns.
• Support CRM implementation and lead generation tools (e.g., HubSpot, Salesforce).

Competencies Required : Smart and proactive with strong organizational skills, Presentable, Engineering background to

• understand product technicalities, Aggressive in meeting deadlines and driving execution.
• Skills Required : Communication and coordination, Event planning, Capable of understanding products.
• Location : Peenya, Bangalore.

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