Marketing Manager - (6 Months Extendable)

Job Purpose:

The Marketing Manager will be responsible to strategize, developing, and implementing an integrated marketing communications (MarCom) plan that effectively aligns with the organization’s brand objectives, enhances visibility, and drives engagement across all channels.

Key Responsibilities:

• Work with the sales team to devise and implement strategies, policies, and procedures for marketing & communications activities for the Exhibition Dept and its portfolio of exhibitions.
• Develop innovative marketing campaigns, tools, and activities.
• Assist the project and sales managers in pitching for corporate sponsors.
• Undertake the development and production of all marketing collateral in conjunction with Project Managers across the range of regional and international exhibitions from the company portfolio.
• Work with the project team to develop the shows through database building, research, and enhanced exhibition offerings, e.g., conference programmes, gala dinners, and awards ceremonies.
• Source, negotiate, and manage external support agencies, including printers, design, marketing, PR, photography, and media.
• Develop and research new show ideas and markets.
• Manage exhibition onsite activities, including press conferences, press days, and media centers.

Database management:

• Research and develop dedicated Data management procedures for the whole department.
• Ensure all marketing collateral is professionally produced, of the highest quality, and reflects exhibition and corporate guidelines.
• Ensure the identity guidelines are adhered to by internal departments and external agencies.
• Other duties as needed or required, and deals with confidential information and/or issues using discretion and judgment.