Manager - Marketing & Branding - FMCG

Manager - Marketing & Branding - FMCG - Diversity Candidates Only

Position : Manager 360 Marketing & Social Media

Location : Gurugram
Industry : FMCG
Experience : 12+ years (Post-MBA/Mass Communication)
Qualification : Full-time MBA (Marketing) or Master's in Mass Communication/Mass Journalism from a reputed institute
Hiring Focus :Diversity Candidates
About the Role :
We are looking for a seasoned 360 Marketing professional to lead integrated brand-building initiatives across digital and offline channels for one of India's leading FMCG organizations. The ideal candidate should possess strong expertise in social media strategy, digital-first brand marketing, integrated campaigns, consumer insights, and media planning, while working closely with internal and external stakeholders to deliver business growth.
This role requires a strategic marketer with a strong execution mindset who has successfully managed large-scale brand campaigns across multiple consumer touchpoints.
Key Responsibilities :
- Develop and execute end-to-end 360 marketing strategies aligned with business and brand objectives.
- Lead integrated campaigns across TV, Digital, Social Media, Influencer Marketing, Print, OOH, Retail, PR, and BTL activations.
- Drive social media strategy across key platforms (Instagram, Facebook, YouTube, LinkedIn, X, etc.) to enhance consumer engagement and brand equity.
- Develop digital-first campaigns leveraging content marketing, influencer collaborations, creator ecosystem, and community engagement.
- Partner with creative, media, digital, and content agencies to deliver high-impact campaigns.
- Manage annual marketing calendars, campaign launches, product launches, and seasonal activations.
- Analyze consumer behavior, market trends, and competitive intelligence to build winning marketing strategies.
- Monitor campaign performance using digital analytics tools and optimize marketing ROI.
- Lead brand communication, storytelling, and content strategy across owned and paid media.
- Collaborate with Sales, Category, Consumer Insights, E-commerce, and Trade Marketing teams to ensure integrated execution.
- Manage marketing budgets, media investments, agency relationships, and campaign governance.
- Drive innovation by identifying emerging digital trends, AI-led marketing solutions, and new-age consumer engagement platforms.
Candidate Profile :
- 12+ years of post-qualification experience in Brand Marketing, Integrated Marketing, or Digital Marketing.
- Full-time MBA (Marketing) or Master's in Mass Communication/Mass Journalism from a reputed institute.
- Strong experience in FMCG, Consumer Goods, Food & Beverage, Personal Care, Consumer Durables, Retail, or similar B2C sectors.
- Hands-on experience managing brand social media channels and digital marketing campaigns.
- Proven expertise in :
1. 360 Marketing
2. Social Media Marketing
3. Brand Management
4. Digital Marketing
5. Consumer Marketing
6. Content Strategy
7. Influencer Marketing
8. Performance Marketing
9. Media Planning & Buying
10. Consumer Insights
11. Product Launches
12. Integrated Marketing Communications (IMC)
- Strong understanding of consumer behavior, digital ecosystem, and emerging marketing technologies.
- Experience managing leading creative, digital, media, and PR agencies.
- Excellent stakeholder management, communication, and presentation skills.
- Strong analytical mindset with experience in campaign measurement and ROI optimization.
Preferred Experience :
- Candidates with experience in one or more of the following sectors will be preferred:
1. FMCG
2. Food & Beverage
3. Personal Care & Beauty
4. Consumer Electronics
5. Retail
6. E-commerce
7. Lifestyle Brands
8. Consumer Healthcare
Key Competencies :
- Strategic Brand Management
- Consumer-Centric Thinking
- Integrated Marketing Communications
- Social Media & Digital Excellence
- Storytelling & Content Leadership
- Data-Driven Decision Making
- Agency Management
- Innovation & Creativity
- Cross-functional Collaboration
- Business Acumen
- Leadership & Team Management