Marketing Manager - Brand & Communications

Role & responsibilities:

Brand & Communication Strategy:

• Build and implement the brand and communications roadmap to strengthen positioning in the Indian construction market.
• Ensure brand consistency across all channels, including internal communication, external communication, digital, stores, vehicles, and events.
• Collaborate closely with cross-functional teams and senior leadership to align messaging and deliver impactful communication initiatives.

Content Development & Management:

• Lead the creation of high-quality content for social media, internal channels, leadership communication, product storytelling, customer narratives, and corporate messaging.
• Develop and execute internal and external content calendars, ensuring timely campaign execution across platforms.
• Introduce new content ideas, formats, and storytelling approaches, experimenting thoughtfully to drive stronger engagement across platforms.

Social Media Management:

• Drive the organic social media strategy across platforms such as LinkedIn, YouTube, Instagram, and Facebook.
• Plan, monitor, and optimize content performance through analytics dashboards, ensuring strong engagement and steady growth.
• Manage coordination with regional digital teams and global brand teams to adapt global assets and create locally relevant content.

Internal Communications:

• Develop and execute internal communication strategies that strengthen employee engagement, drive culture narratives, and support company-wide initiatives.
• Partner with HR, leadership teams, and cross-functional stakeholders for internal emailers, townhalls, newsletters, campaigns, and internal events.

External Communications:

• Support PR storytelling, external announcements, leadership visibility plans, and strategic message development.
• Ensure strong alignment between external communications, social media, and digital branding.

Preferred candidate profile:

• 10+ years of experience in brand management, content creation, social media strategy, and corporate communications across B2B and/or B2C environments.
• Demonstrated people management experience in a high-speed, stakeholder-heavy environment.
• Strong writing, storytelling, and editing abilities with a focus on clarity and impact.
• Ability to translate business objectives into communication strategies with measurable outcomes.
• Experience working with analytics tools (e.g., Power BI, Google Analytics, social media insights) to guide content decisions.
• Strong collaboration skills with comfort working across multiple internal functions and regional/global teams.
• A proactive, go-getter attitude with an innovative mindset driven to elevate the brands presence across platforms.
• Internationally mobile.