Head - ECommerce - D2C Retail Books Business

We are looking for a strategic and growth-oriented Head of D2C to lead the end-to-end direct-to-consumer (eCommerce) business for a fast-growing brand in the books and allied categories segment.

This role requires a strong leader with proven expertise in scaling online businesses, driving revenue growth, and building high-performing digital teams. The ideal candidate will own the D2C P&L and drive customer acquisition, retention, and overall digital performance.

Key Responsibilities:

Business Ownership & Strategy:

• Own and drive the P&L for the D2C/eCommerce business.
• Define and execute growth strategies to scale online revenue and profitability.
• Identify new opportunities to expand the digital business and improve market positioning.

Website & Conversion Optimization:

• Manage and optimize website/app performance, UX/UI, and conversion rates.
• Enhance customer journeys to improve engagement and repeat purchases.

Performance Marketing & Growth:

• Lead digital marketing initiatives including performance marketing, SEO/SEM, CRM, and retention.
• Drive customer acquisition while optimizing CAC, ROAS, and conversion metrics.

Merchandising & Pricing Strategy:

• Oversee catalog management, pricing, promotions, and merchandising strategies.
• Ensure optimal product visibility and alignment with customer demand.

Customer Lifecycle Management:

• Develop and implement customer acquisition, retention, and lifecycle strategies.
• Leverage CRM tools and data insights to enhance customer engagement and loyalty.

Cross-Functional Collaboration:

• Collaborate with supply chain, technology, product, and marketing teams to ensure seamless operations.
• Align digital initiatives with broader business objectives.

Analytics & Performance Management:

• Track and analyze key performance metrics to drive data-backed decisions.
• Continuously optimize campaigns, funnels, and business performance.

Required Skills & Experience:

• Proven experience in leading or heading a D2C / eCommerce business.
• Strong background in books, publishing, stationery, or similar categories.
• Deep understanding of online consumer behavior and digital growth levers.
• Expertise in performance marketing, analytics, and conversion optimization.
• Strong leadership, team management, and stakeholder management skills.

Preferred Background:

• Experience in scaling high-growth D2C brands.
• Familiarity with marketplaces and omnichannel retail strategies.

Key Competencies:

• D2C business ownership & strategy
• Digital growth & performance marketing
• Customer lifecycle management
• Data-driven decision making
• Leadership & stakeholder management