Head Channel Marketing

• Drive revenue over 2000 Crore from the B2C/B2B ecosystem of Channel Partners across the entire country.
• Continuously work on Digital transformation journey improve existing products or build new
• products for partners. Introduce new models of channel development & engagement.
• Overall responsible for channel wise sales revenue, partner ROI, service to partner & NPS.
• Channel Development
• • Introduce new digital technologies to scale the partner channel ecosystem &
• Operations
• • Digitally transform the current processes and ways of working like partner portal,
• digital onboarding, corporate portal etc.
• • Develop new channel management models like Master Franchise, Rural franchise, Key
• Accounts etc.

• Define and implement channel segmentation, value proposition & acquisition strategy
• Conduct in-depth research to identify new market opportunities and consumer

• preferences to run Geo-based expansion strategy for the franchise channel
• Partner Management & Engagement:
• • Responsible for key channel metrics for partner management like revenue, ROI,
• partner SLA management, compliance, partner training & channel NPS
• • Defining & driving engagement program for B2B & B2C channel partners to improve
• operational efficiency
• • Closely work with Sales Heads on the GTM and Channel Activation Strategy and roll
• out channel wise activation programs to drive sales

• Run Special Key Account Management programs for top clients
• Define and monitor Key partner performance KPIs like NPS, store operations, brand

• guideline, compliance, complaints etc.
• • Driving productivity of channels (B2C & B2B) via different business propositions &
• programs
• Partner Development
• • Onboard new partners and responsible for creating and implementing post onboarding
• partner success journey
• • Use digital properties given to franchise for enabling DIY marketing tools like partner
• portal, AI/ML recommendation engine usage, OBD, GMB, SNS
• • Staging the channel partners in different buckets basis the aging of the channel partners
• & defining the growth plan through market support for each category, like Matured Vs
• Maturing Vs. newly onboarded
• • Building new avenues for growth, sustaining the existing ones and responsible in
• bringing in revenues for franchise partners
• • Ensure the benchmark level of skilling of the partner & its employees
• Channel Activation:

• Design and execute annual channel activation roadmap across tier 1/ 2/ 3 & rural cities.
• Budget management and promotional spending to maximize ROI and budget efficiency

• People management
• • Hire, Develop, Coach and Lead successful team leaders with high-quality personnel to
• deliver profitable growth
• • Motivate & Mentor diverse team to achieve key performance targets
• Experience: 10 to 12 years

• Qualification Background: MBA from a reputed business school
• Prior Experience/Background: Minimum of 5 years of experience dealing with

franchisee/retail/distributors business management.

• Experience in designing and implementing tech enabled partner management programs.
• Preferred Industry: QSR, Retail, Telecom, Tyre, Consumer Durables, FMCG, etc.
• Stint in sales is preferred

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