Regional Sales Excellence - Route To Customer-North

About UBL:

At United Breweries (The HEINEKEN Company), we brew the joy of true togetherness to inspire a better world.

At United Breweries which is a top operating company of Dutch brewing major Heineken, we strive every day to champion a culture of belonging - where everyone feels safe, included, heard, and valued for who they are. We believe that embracing and celebrating diversity enriches our lives and strengthens our business, and that we all contribute to create an environment where everyone can thrive.

We are a partner of choice for our customers, a leader for our market, and a champion for our employees. We foster a workplace that is inclusive and provides equal opportunities for all. We are driven by a spirited team which aims to brew a better world for everyone

Our strong consumer connect and the iconicity of Indias favorite beer Kingfisher has helped us become the market leader and delight consumers. Our portfolio ranges from beer to non–alcoholic beverages, with brands such as Kingfisher Strong, Kingfisher Ultra, Heineken, Amstel, Heineken 0.0 and Radler. Our most popular beer, Kingfisher Premium Lager beer, is currently available in 69 countries and leads the way among Indian beers in the international market.

Job title: Lead – Regional Sales Excellence and RTC (Route To Customer) Manager - North Region

Function: Sales

Key Accountabilities:

• Develop and execute strategies to optimize sales performance and enhance the route to consumer for the

companys products in the assigned region.

• Drive sales excellence by analysing market trends, consumer behaviour, and competitor activities to identify

opportunities for growth and improvement.

• Collaborate with cross-functional teams to align strategies and ensure effective implementation of sales

and route to consumer initiatives.

• Design and implement sales processes, tools, and systems to improve efficiency,

effectiveness, and customer satisfaction.

• Provide leadership and support to the sales team in delivering exceptional customer experiences

and achieving sales targets.

• Monitor and evaluate sales performance metrics, such as revenue, market share, and customer

satisfaction, and take corrective actions as needed.

• Identify and develop key accounts and strategic partnerships to expand the companys customer base

and market reach in the region.

• Stay updated on industry trends, best practices, and regulatory requirements related to sales and

route to consumer strategies.

• Collaborate with external stakeholders, such as distributors, retailers, and channel partners, to optimize

the route to consumer and ensure effective distribution and availability of products.

• Prepare and present reports, forecasts, and recommendations to senior management on sales

performance, market trends, and route to consumer strategies in the assigned region.