Performance Marketing Specialist

About Barbeque Nation

Barbeque Nation is one of Indias largest casual dining restaurant chains, known for its live-grill buffet experience, with 200+ outlets across India. This role sits in the performance marketing team and is focused on the dine-in business — driving covers and table reservations through paid digital channels.

Role overview

The Performance Marketing Specialist will independently plan, execute and optimise all awareness and performance campaigns for Barbeque Nations dine-in business. This role combines hands-on media execution, analytical thinking, budget allocation, cross-platform optimisation, and the ability to translate data into actionable creative insights.

You will be responsible for driving reach, consideration, app downloads, table reservations and campaign ROAS, while ensuring that media investments deliver measurable dine-in business outcomes across India.

Key responsibilities

1. End-to-end campaign ownership

• Plan, launch, optimise and scale campaigns across Meta, Google Search/Display/YouTube and programmatic platforms (DV360, JioHotstar, Amazon Prime Ads)
• Independently manage full-funnel campaigns — awareness, consideration, performance and app install

2. Budget planning & allocation

• Own monthly and weekly media budget planning
• Allocate budgets across platforms and objectives to maximise efficiency
• Manage pacing, cost efficiencies and reallocation based on performance

3. Analytics, tracking & optimisation

• Monitor and optimise campaigns for CAC, ROAS, reach, impressions, CTR, CPV, CPA and CVR
• Build and manage performance tracking using GA4, Firebase, Meta Ads Manager, Google Ads and YouTube Ads dashboards
• Diagnose breaks in tracking, attribution mismatches, tag issues and funnel drops

4. Insights & creative collaboration

• Coordinate with the creative team to procure the required creatives
• Derive insights from ongoing campaigns to guide creatives
• Prepare creative improvement recommendations (ad fatigue, thumb-stopping visual cues, audience insights)
• Brief the in-house creative team with real-world performance insights

5. Reporting & dashboards

• Build weekly and monthly performance reports and dashboards
• Present insights, learnings and next-step recommendations to the Digital Lead/CMO

6. Continuous testing & experimentation

• Run A/B tests on audiences, placements, creatives, landing pages and formats
• Explore new platform features, beta products and opportunities to scale

Required skills

Technical: Hands-on experience with Meta Ads Manager, Google Ads (Search, Display, Video), YouTube Ads, programmatic platforms (DV360 or equivalent), GA4 and Firebase; strong grasp of CAC, ROAS, CPM, CPV, CTR, CPA, LTV; experience running campaigns for app installs, website reservations, awareness and traffic.

• Analytical: Ability to deep-dive into data and derive actionable insights; strong understanding of user funnels, attribution and performance drivers.
• Soft skills: Strong communication and storytelling with data; able to work independently and manage large budgets; collaborates closely with creative and business teams.
• Education: Graduate

• How to apply: Send your resume to [HIDDEN TEXT] with the subject line Performance Marketing Specialist – [Your Name]