Job Description
We are seeking a dynamic and industry-experienced Digital Marketing Trainer to deliver a structured, hands-on training program. The trainer will be responsible for guiding students through core digital marketing concepts, tools, and real-world applications, ensuring they become job-ready professionals.
Responsibilities:
- Deliver engaging and structured training sessions on digital marketing concepts as per the defined curriculum
Cover key modules including:
- Digital Marketing Fundamentals & Channels
- Competitive Analysis & Strategy
- Content Marketing & Blogging
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Paid Advertising (Google Ads, Social Ads)
- Analytics & Performance Tracking
- Conduct practical demonstrations and tool-based learning sessions
- Design and assign hands-on exercises, projects, and case studies
- Track student progress and provide continuous feedback
- Conduct assessments, quizzes, and evaluations to measure learning outcomes
- Mentor students on industry best practices and career readiness
- Support students in building portfolios (blogs, campaigns, etc.)
- Stay updated with the latest trends, tools, and algorithm changes in digital marketing
Desired Profile:
- Bachelors degree in Marketing, Business, or related field
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- Certification in Digital Marketing (preferred)
- Experience in training, mentoring, or conducting workshops preferred
Strong understanding of:
- SEO (On-page, Off-page, Technical)
- Content Marketing & Blogging platforms
- Social Media Platforms (Meta, LinkedIn, etc.)
- Paid Campaigns (Google Ads, Facebook Ads)
- Web Analytics (Google Analytics or equivalent tools)
- Ability to explain complex concepts in a simple and structured manner
- Hands-on experience with digital marketing tools and platforms
- Strong communication and presentation skills
Skills
AdvertisingDigital MarketingFacebook AdsGoogle AdsMediaOptimizationPaid AdvertisingMarketingSocial Media MarketingSocial Media PlatformsSeoIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
upGrad is a premier online higher education platform committed to revolutionizing professional learning and career advancement. With a focus on innovation and accessibility, upGrad offers a diverse range of industry-relevant programs spanning technology, management, data science, and more. Our comprehensive learning experience combines high-quality content, personalized mentorship, and industry projects to empower learners with practical skills and insights. As a leader in online education, upGrad is dedicated to helping individuals upskill and reskill for career success in the digital age. Explore exciting career opportunities with upGrad and embark on a transformative journey of learning and growth.
Important dates & deadlines?
Application Deadline
17 Jun 26, 04:02 PM IST
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