Performance Marketing Specialist

Job Summary

We are looking for a data-driven Performance Marketing Executive to plan, execute, and optimize paid digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads. The ideal candidate should have hands-on experience managing campaigns, improving ROI, and generating high-quality leads through paid media.

Key Responsibilities

• Plan, launch, and optimize performance marketing campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Manage Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns.
• Create and optimize audience targeting, bidding strategies, and ad creatives.
• Monitor campaign performance and continuously improve CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct keyword research, competitor analysis, and audience research.
• Set up and manage conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Meta Pixel.
• Generate weekly and monthly performance reports with actionable insights.
• Collaborate with the content, design, and sales teams to improve campaign performance and landing page conversions.
• Perform A/B testing for ad copies, creatives, and landing pages.
• Manage campaign budgets efficiently and maximize return on ad spend.

Required Skills

• Hands-on experience with Google Ads.
• Strong knowledge of Meta Ads (Facebook & Instagram).
• Experience running LinkedIn Ads for B2B lead generation and brand awareness.
• Good understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Knowledge of keyword research and campaign optimization techniques.
• Strong analytical and reporting skills.
• Proficiency in Microsoft Excel or Google Sheets.
• Excellent communication and problem-solving skills.

Preferred Qualifications

• Bachelors degree in Marketing, Business, or a related field.
• Google Ads Certification is preferred.
• Experience with CRM integration and marketing automation tools is an advantage.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Conversion Rate
• Click-Through Rate (CTR)
• Lead Quality
• Campaign ROI