Specialist - Growth Marketing

Upstox

Digital Marketing/Marketing

98+ Applicants

Posted: 6 months ago

2-4 years

Mumbai

work from office

Posted: 6 months ago

Applicants: 98+

Job Description

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Job Description

As a Specialist Growth Marketing , you will own end-to-end customer lifecycle communication across multiple channels, focusing on retention, reactivation, and business-critical communications. You will work closely with Product, Growth, Data, Tech, QA, Customer Support, and other internal stakeholders to design, execute, and optimize automated, personalized, and scalable CRM journeys. This role requires strong ownership of campaign execution, system operations, data-driven optimization, and cross-functional coordination to ensure timely, accurate, and high-impact customer communications.

We are looking for someone who is detail-oriented, proactive, and deeply passionate about marketing automation, experimentation, and improving customer experience through data and technology.

What Youll Own

You will work closely with PMM, Growth, Product, Data, Tech, QA, and Business teams on a day-to-day basis.

Your role will involve:

Manage end-to-end multi-channel CRM campaigns across Email, Push, WhatsApp, SMS, RCS, In-App, and other emerging channels, with a strong focus on personalization and automation
Build and manage automated workflows and customer journeys for onboarding, activation, retention, and reactivation of users
Implement segmentation, personalization strategies, and data-driven insights to improve engagement and retention metrics
Own campaign execution, reporting, and optimization using tools like CleverTap and Plotline
Design and execute A/B tests across messaging, content, channel mix, and frequency
Plan and execute in-app engagement campaigns via Plotline for multiple teams across the organization
Manage budget and operations for CRM platforms and tools including CleverTap, Plotline, WhatsApp, SMS, DLT portals, and internal systems
Troubleshoot CRM system issues by coordinating with platform support teams and internal stakeholders
Drive UAT and QA testing for CRM-related changes, including new events, app/web elements, and communication flows
Ensure CleverTap event implementation accuracy, validate event firing, and proactively define events for new product features
Create and maintain dashboards for campaign and business-level tracking in collaboration with the data team
Plan and execute business-critical communications such as trading holidays, quarterly fund settlements, and crisis communications by coordinating with CS, RMS, Copy, Creative, and Data teams
Lead communication strategies for retention and reactivation of F&O users
Take ownership of new initiatives in marketing automation, tools, and process improvements

Who You Are

2 to 3 years of hands-on experience in CRM, Marketing Automation, Lifecycle Marketing, or Retention Marketing
Strong experience managing multi-channel customer communications at scale
Hands-on expertise with tools such as CleverTap, MoEngage, Netcore, Plotline , or similar CRM platforms
Ability to translate business requirements into automation workflows, journeys, and campaigns
Strong analytical mindset with experience interpreting data and deriving actionable insights
Comfortable managing multiple stakeholders and executing campaigns with minimal supervision
Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment
Self-driven with a strong ownership mindset and bias toward execution

Good-to-haves:

Experience in fintech, trading, or financial services
Exposure to WhatsApp Business APIs, SMS DLT management , and RCS
Experience working closely with product and engineering teams on event tracking and experimentation
Familiarity with dashboarding tools such as Tableau or internal BI tools
Prior experience handling business-critical or crisis communications

Why This Role Rocks

Youll be part of one of Indias most impactful fintech platforms, directly influencing how millions of users engage with investing and trading products. This role offers the opportunity to work at scale, experiment across channels, and build sophisticated automation systems that drive real business impact. Youll collaborate with high-performing teams across Growth, Product, and Data, while owning meaningful initiatives in retention, reactivation, and customer experience.

Skills

TradingRcsCrm AnalyticsGrowth MarketingTrackingFintechNew ProductMarketing AutomationOptimizationMarketing

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About Company

Upstox (Rebranded from RKSV) is a retail brokerage firm for trading securities and commodities. Offers online trading software (mobile and web) for free, and charges a flat monthly trading fee. Also offers zero-commission pricing model, with a flat charge of Rs 20 per order traded. As of Feb 2016, the company had 50,000 active traders and had a daily traded turnover of INR 6,000 crore. Raised $4M in funding led by Kalaari Capital, GVK Davix, Ratan Tata, and other investors in Feb 2016. Upstox, an online stock trading platform, is a trustworthy stock broker and one of the best trading apps in India, by people's choice.

Important dates & deadlines?

Application Deadline

25 Apr 26, 04:53 PM IST

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