Social Media Manager

Urban Company (UC)
Department Icon Digital Marketing/Marketing
Posted: 1 week ago
3-8 years
Gurugram
Digital Marketing/Marketing
work from office
Full Time
Closes 30 Dec 2026
Posted: 1 week ago
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Job Description

  • Social Media Manager
  • Native by Urban Company | Brand Marketing
  • About Native
  • Native is Urban Company's home-tech brand. We build products like smart locks and water purifiers that remove
  • everyday friction from Indian homes. As we grow across categories, we want Native to be more than a product
  • people buy. We want it to be a brand people follow, talk about and belong to.
  • About the Role
  • We're hiring a Social Media Manager to own Native's content across every social platform and turn our audience
  • into a community. You'll set the voice, run the content engine, and take the brand off-screen through partnerships
  • and on-ground activations.
  • This isn't a role where you schedule posts. You'll decide what Native stands for on social: what we say, how we say
  • it, and who we say it with. Every Reel, collaboration and pop-up will carry your fingerprints.
  • We're looking for someone who has great taste in content and the operating discipline to ship it every day.
  • What You'll Own
  • Owned Content & Voice
  • Own Native's content strategy and calendar across Instagram, YouTube, LinkedIn and emerging platforms.
  • Define and evolve the brand's social voice, formats and content pillars, from product explainers to
  • culture-led content.
  • Lead in-house and agency creative production, making Reels, shorts, carousels and series that people
  • actually save and share.
  • Community Building
  • Build and grow an engaged Native community across social, owners' groups and user-generated content
  • programmes.
  • Turn customers into advocates through reviews, testimonials, referrals and community-led content.
  • Own community management and social listening, and flag issues early to CX and ORM.
  • Brand Partnerships
  • Ideate and land brand collaborations and co-created content with like-minded brands, creators and
  • platforms.
  • Build recurring partnership IPs that extend Native's reach into new audiences.
  • BTL Activations
  • Plan and execute on-ground activations (society pop-ups, experience zones, events and community
  • meetups) that drive trial and content.
  • Make sure every activation produces content and community, not just footfall.
  • Performance & Insights
  • Track growth, engagement quality, share of voice, community health and social-driven traffic to Amazon and
  • D2C.
  • Run a fast test-and-learn rhythm on formats, hooks and platforms, scaling what works.
  • What We're Looking For
  • Must-haves
  • 3+ years in social media or content marketing at a D2C, consumer tech or lifestyle brand, or a social-first
  • agency.
  • A portfolio of owned content that grew a brand's audience and engagement.
  • Hands-on experience running brand partnerships or collaborations.
  • Experience planning and executing on-ground BTL activations or events.
  • Strong creative judgment and copy instincts, with the ability to brief, review and make work better.
  • Comfort with data: you read platform analytics and act on them.
  • Nice-to-haves
  • Experience building online communities or ambassador programmes.
  • Background in high-consideration categories like home appliances or electronics.
  • Ability to shoot or edit short-form content yourself.
  • Fluency with AI tools for content ideation and production.

Skills

Social Media MarketingInfluencingMedia MarketingMarketingMediaManagementCampaignsSocial MediaContent StrategyMediaMarketing

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