Sr. Digital Marketing Specialist

Key Responsibilities:

• Planning, executing, and optimizing SEO strategies to enhance organic search visibility and drive website traffic.
• Performing comprehensive SEO audits and offering actionable recommendations to enhance site performance.
• Managing and updating WordPress websites to ensure a strong UX/UI and technical SEO compatibility.
• Developing, running, and optimizing paid advertising campaigns using Google Ads (Search, Display, Shopping).
• Analyzing performance metrics and generating regular reports to evaluate campaign effectiveness.
• Staying updated on digital marketing trends, algorithm updates, and best practices.
• Collaborating with content creators, developers, and marketing teams to align efforts with business objectives.

Required Skills & Qualifications:

• Minimum of 5 years of proven experience in digital marketing.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Google Search Console, etc.
• Hands-on experience with WordPress content management and optimization.
• Google Ads certification is a plus.
• Strong analytical skills and familiarity with Google Analytics, Tag Manager, and other tracking tools.
• Sound understanding of on-page, off-page, and technical SEO.
• Excellent written and verbal communication abilities.
• Capability to work independently and handle multiple projects concurrently.

Preferred Qualifications:

• Experience with email marketing, social media advertising, or conversion rate optimization.
• Familiarity with HTML/CSS for minor site edits is advantageous.
• Knowledge of other CMS platforms and marketing automation tools.

• This is a full-time, permanent role with a fixed morning shift schedule. Additionally, performance bonuses and yearly bonuses are provided.
• Education:
• - Bachelor's degree preferred
• Experience:

• SEO: 5 years (Required)
• Digital marketing: 5 years (Required)

License/Certification:

- Fundamentals of digital marketing (Preferred),