Copywriter Associate

Company Description:

UrbanGabru is a mens lifestyle brand created to challenge stereotypes around mens fashion and grooming in India. The brand focuses on empowering men who are interested in style, grooming, and self-care by building an inclusive community that shares knowledge and trends. UrbanGabru aims to make modern grooming and fashion accessible, relatable, and aspirational for urban men. With a strong emphasis on confidence, style, and personal expression, the brand designs products and content that help individuals look and feel their best.

Role Description:

• Write high-converting copy for websites, product pages, ads, emails, social media, and marketplaces.
• Create engaging content for marketing campaigns, product launches, and brand communication.
• Develop compelling taglines, headlines, scripts, and promotional content.
• Collaborate with the design, performance marketing, and brand teams to execute campaigns.
• Ensure brand tone, messaging, and consistency across all communication.
• Optimize content for SEO and digital marketing requirements.
• Proofread and edit content to maintain quality and accuracy.

Qualifications:

• 0–5 years of experience as a Copywriter, preferably in D2C, Beauty, Personal Care, Fashion, or FMCG.
• Excellent command of English (Hindi copywriting is an added advantage).
• Strong understanding of digital marketing, branding, and consumer behavior.
• Experience writing performance ad copies, website content, email campaigns, and social media content.
• Creative thinking with attention to detail and storytelling skills.

Preferred Brands: Beauty, Grooming, Personal Care, Cosmetics, Fashion, Wellness, or D2C brands.