Influencer Marketing

About Us: Urban Gabru and Urban Yog are fast-growing D2C personal care brands focused on premium grooming and wellness solutions for the modern Indian consumer. Urban Gabru leads in mens grooming with high-performance hair and skincare products, while Urban Yog expands the portfolio into holistic wellness and self-care.

Key Responsibilities

• Identify, onboard, and manage influencers, content creators, and brand advocates across Instagram, YouTube, and emerging social platforms.
• Develop and execute influencer marketing campaigns aligned with brand objectives, product launches, and category strategies.
• Track and analyze campaign performance metrics such as ROI, engagement rate, conversion rate, CTR, reach, and impressions.
• Negotiate deliverables, timelines, and budgets with influencers to ensure cost-effective campaigns.
• Collaborate with marketing, performance, and content teams to ensure integrated digital campaigns.
• Create regular reports and dashboards highlighting performance, insights, and opportunities for optimization.
• Research new influencer trends, competitor activities, and upcoming creators for brand partnerships.
• Ensure authentic content creation that resonates with the target audience while driving measurable business impact.

Requirements

• 1-5 years of experience in Influencer Marketing, Digital Marketing, or Social Media Campaign Management.
• Strong understanding of social media platforms (Instagram, YouTube etc.) and creator ecosystems.
• Experience in measuring and reporting on ROI, conversion rate, engagement, and campaign effectiveness.
• Good negotiation and relationship management skills with influencers and agencies.
• Analytical mindset with proficiency in Excel, Google Analytics, or influencer marketing tools.
• Creative thinker with a strong eye for content trends and consumer engagement.
• Bachelors degree in Marketing, Mass Communication, or related fields.

What We Offer

• Opportunity to work with leading D2C brands in beauty, lifestyle, and wellness.
• Exposure to end-to-end influencer marketing campaigns with measurable business outcomes.
• Collaborative, dynamic, and growth-oriented work environment.
• Competitive compensation and career progression opportunities.