Manager - Product Marketing

Key Focus:

The primary focus of this role is to determine ways to market the new product to the companys prospective clients; he/she must also develop strategies and ideas for marketing the product to the companys existing customers. The role is also responsible and accountable for product line profitability and growth today and into the future.

Roles and Responsibilities:

• The product manager is responsible for setting a product vision and strategy. Clearly articulate the business value to the product team so they understand the intent behind the new product or product release.
• The incumbent needs to develop domestic market & exports from existing product range and help to develop new ideas based on industry experience and by exploring contact with customers and prospects.
• Support the development of product, platform and offering positioning and messaging that differentiates them in the market and crisply communicates the value proposition and offering benefits.
• Messaging, sales training, FAQs, documentation, brochures and data sheets, demos, web site content, lead gen content (e.g. ROI calculator), blog posts, case studies, press releases, newsletters, and more.
• Provide marketing support for the launch of new products and releases and manage the cross-functional implementation of the marketing plan.
• Communicate the value proposition of the products to the business, marketing & sales teams.
• Develops the positioning and messaging that differentiates the products in the market.
• Manages projects through all phases of the project life cycle.
• Responsible for defining the market position within the context of the overall product strategy.
• Conducting competitor analysis, market research, and be tight with the sales team to inform the strategic positioning of the product to customers, partners, and market influencers.
• Assesses market competition by comparing the company's product to competitors' products.
• Train and educate sales team on our solutions, key messages, target buyers, and competitors.
• Analyze key marketing and sales metrics. Manage marketing budgets.
• Monitors competition and is required to stay on top of market moves.
• Recommend distribution strategies, pricing strategies.
• Manage life cycle of the product & provides the product road map.