Manager/Senior Manager - Brand - FMCG

Designation: Brand Manager / Sr Manager

Experience: 7-15 Years

Qualification: MBA / master's in marketing

Location: Mumbai (Corporate Office)

Should have experience into core Brand Marketing from FMCG Company.

:

• Contributes to annual brand planning process
• Coordinate cross-functional teams and planning processes, manages timelines, and ensures timely completion of brand/marketing initiatives
• Coordinates the development of strategies and objectives for building and executing year-round brand engagement through partnerships and social media.
• Collaborates with sales team/creative agencies for specific strategies / activations to grow business
• Responsible for ensuring effective implementation of GTM plan in coordination with Trade Marketing and Sales teams.
• Monitors' product catalog compliance and testing reports.
• Coordinate between brand and trade marketing teams to ensure effective implementation of visibility lead trade schemes
• Responsible for executing on-ground marketing initiatives in accordance with the annual marketing calendar in close coordination with sales and trade marketing teams.
• Periodically monitors category trends, competitive product pricing/ brand communication/promo etc.
• Performs other duties as necessary to support the objectives of division and company.