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Job Description
- a) The Visual Merchandiser is responsible for conceptualizing, planning, and executing in-store visual displays that align
- with the brands identity, seasonal themes and product campaigns. The goal is to attract, engage, and convert customers
- through creative and impactful product presentations across all USHA Company Shops and TISVA Brand Stores.
- b) To create a visually compelling and brand-consistent in-store environment that enhances customer experience and
- drives footfall, engagement and sales at stores. This role involves developing and executing visual merchandising
- strategies aligned with the Brands aesthetics and product categories.
- Expectations from the Role / Job
- Plan and implement Visual Merchandising guidelines for all USHA & TISVA brand
- stores, ensuring consistency across locations.
- • Regularly update product displays, window designs, focal points and POS materials
- based on seasonal themes, new product launches, or campaign promotions.
- • Ensure lighting products are displayed to showcase their features (colour temperature,
- dimmability, aesthetics) effectively.
- Brand Presentation &
- Storytelling
- • Create thematic displays that reflect USHAs & TISVAs brand values of luxury,
- elegance and innovation.
- • Develop in-store storytelling zones that help customers visualize USHA and TISVA
- products in real-life applications (living rooms, dining areas etc.).
- New Store Setups
- • Coordinate with the marketing team for execution of visual merchandising guidelines
- during new store launches.
- • Work with interior designers to integrate lighting with furniture and soft decor props
- during store setups
- Store Display & Layout
- • Design and implement product displays that reflect the brand aesthetics and product
- USPs.
- • Develop zoning plans for different lighting categories (e.g. chandeliers, pendants,
- wall lights, table/floor lamps).
- • Ensure optimal product placement to highlight new launches, bestsellers, and seasonal
- themes.
- Window & Feature
- Display
- Create visually appealing window displays that capture attention and generate
- footfall.
- • Plan thematic feature zones within the store (e.g., festive lighting, Italian designer
- etc). Seasonal & Campaign Merchandising
- • Align Visual Merchandising plans with national marketing campaigns, sales
- promotions and product launches.
- Design visual themes for Diwali, wedding season, and other local festive occasions
- Inventory & Prop Management
- • Maintain inventory of Visual Merchandising props and tools, manage procurement
- and upkeep of display elements. Ensure effective use of signage, price tags,
- information cards, and lighting controls in-store.
- Audits & Training
- Conduct periodic store visits or virtual audits to ensure visual merchandising standards are maintained.
- Train store teams on Visual Merchandising basics, display upkeep, and brand representation.
Skills
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