Visual Merchandising Manager

Department Icon Product Management
Posted: 3 months ago
0-1 years
Gurugram, Haryana
Product Management
work from office
Full Time

Posted: 3 months ago
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Job Description

  • a) The Visual Merchandiser is responsible for conceptualizing, planning, and executing in-store visual displays that align
  • with the brands identity, seasonal themes and product campaigns. The goal is to attract, engage, and convert customers
  • through creative and impactful product presentations across all USHA Company Shops and TISVA Brand Stores.
  • b) To create a visually compelling and brand-consistent in-store environment that enhances customer experience and
  • drives footfall, engagement and sales at stores. This role involves developing and executing visual merchandising
  • strategies aligned with the Brands aesthetics and product categories.
  • Expectations from the Role / Job
  • Plan and implement Visual Merchandising guidelines for all USHA & TISVA brand
  • stores, ensuring consistency across locations.
  • • Regularly update product displays, window designs, focal points and POS materials
  • based on seasonal themes, new product launches, or campaign promotions.
  • • Ensure lighting products are displayed to showcase their features (colour temperature,
  • dimmability, aesthetics) effectively.
  • Brand Presentation &
  • Storytelling
  • • Create thematic displays that reflect USHAs & TISVAs brand values of luxury,
  • elegance and innovation.
  • • Develop in-store storytelling zones that help customers visualize USHA and TISVA
  • products in real-life applications (living rooms, dining areas etc.).
  • New Store Setups
  • • Coordinate with the marketing team for execution of visual merchandising guidelines
  • during new store launches.
  • • Work with interior designers to integrate lighting with furniture and soft decor props
  • during store setups
  • Store Display & Layout
  • • Design and implement product displays that reflect the brand aesthetics and product
  • USPs.
  • • Develop zoning plans for different lighting categories (e.g. chandeliers, pendants,
  • wall lights, table/floor lamps).
  • • Ensure optimal product placement to highlight new launches, bestsellers, and seasonal
  • themes.
  • Window & Feature
  • Display
  • Create visually appealing window displays that capture attention and generate
  • footfall.
  • • Plan thematic feature zones within the store (e.g., festive lighting, Italian designer
  • etc). Seasonal & Campaign Merchandising
  • • Align Visual Merchandising plans with national marketing campaigns, sales
  • promotions and product launches.
  • Design visual themes for Diwali, wedding season, and other local festive occasions
  • Inventory & Prop Management
  • • Maintain inventory of Visual Merchandising props and tools, manage procurement
  • and upkeep of display elements. Ensure effective use of signage, price tags,
  • information cards, and lighting controls in-store.
  • Audits & Training
  • Conduct periodic store visits or virtual audits to ensure visual merchandising standards are maintained.
  • Train store teams on Visual Merchandising basics, display upkeep, and brand representation.

Skills

EngagementStorytelling

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About Company

Usha International Limited, a Siddharth Shriram Group company, is one of Indias leading consumer durable manufacturing & marketing companies. Usha International has an enviable distribution network spread across the length and breadth of the country.

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