Digital Marketing Expert

• To apply, email: hidden_email
• Digital Marketing Expert
• Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media platforms such as Twitter, Facebook, etc.
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.
• Be actively involved in SEO efforts including keyword and image optimization.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure the performance of digital marketing efforts using a variety of Web analytics tools such as Google Analytics, WebTrends, etc.
• Acquire insight into online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.

Requirements

• Proven experience as a Digital Marketing Executive or in a similar role.
• Experience with one or more other digital marketing and data management tools.
• Work with customer profiling and data segmentation to generate targeted customer audiences from hybris to be used for campaigns.
• Working experience on Data Management Platforms.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
• Working knowledge of ad serving tools such as DART, Atlas.
• Perfect knowledge of web analytics tools like Google Analytics, NetInsight, WebTrends, etc.
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

- BSc/BA in marketing or a relevant field.,