India PR Lead

The India PR Lead will drive UST's public relations strategy and execution across India, strengthening the company's visibility, reputation, and executive profile among business, technology, and industry audiences.

Today's communications landscape extends well beyond traditional media relations. This role will help shape how UST's stories are discovered, amplified, and trusted across earned media, digital channels, executive platforms, and AI-powered search experiences. Working in close partnership with marketing, communications, regional teams, and agency partners, the India PR Lead will develop integrated communications programs that support UST's business priorities, elevate executive thought leadership, and deliver measurable impact.

Reporting to the Head of Global PR and Corporate Communications, this leader will serve as UST's primary public relations lead in India and will partner closely with communications colleagues across regions to deliver a consistent, strategic global narrative.

What you'll do

• Lead UST's public relations strategy and day-to-day media engagement across India.
• Develop and execute proactive media campaigns that support corporate, industry, and business priorities.
• Build and maintain strong relationships with Tier 1 national, business, technology, trade, and broadcast media.
• Identify, develop, and pitch compelling stories that showcase UST's innovation, AI leadership, engineering expertise, client success, and business impact.
• Partner with senior executives to develop media strategies, executive thought leadership, speaking engagements, bylined articles, podcasts, and industry visibility opportunities.
• Collaborate with corporate marketing, content, social media, executive communications, analyst relations, internal communications, regional marketing teams, and agency partners to deliver integrated campaigns that amplify a cohesive brand narrative.
• Leverage AI-enabled tools and emerging communications technologies to enhance media intelligence, story development, campaign planning, measurement, and operational efficiency.
• Understand how earned media influences search visibility, Answer Engine Optimization (AEO), AI-generated search experiences, and broader content discoverability, incorporating these considerations into communications planning where appropriate.
• Build strategic partnerships with industry organizations, ecosystem partners, and media outlets that expand UST's visibility and strengthen its reputation.
• Serve as a trusted communications advisor to business leaders, providing strategic counsel on announcements, media opportunities, and sensitive issues.
• Manage agency partners and ensure programs are aligned with regional and global communications priorities.
• Develop modern measurement frameworks that demonstrate the impact of communications initiatives on brand awareness, executive visibility, audience engagement, and business outcomes, using data and insights to continuously optimize performance.
• Support crisis and issues management, including media response planning, executive preparation, and reputation management.
• Serve as a corporate spokesperson for UST in India and, when appropriate, across the APAC region.

What we're looking for

• Strong experience in progressive public relations, preferably within technology, IT services, consulting, engineering, or other B2B industries.
• Deep knowledge of the Indian media landscape, supported by an established network of Tier 1 business, technology, trade, and broadcast media relationships.
• Demonstrated success securing high-impact earned media coverage and developing executive visibility programs across media, conferences, podcasts, and industry forums.
• Exceptional writing, editing, and storytelling skills with the ability to translate complex technology topics into compelling, business-focused narratives.
• Strong executive presence and experience advising senior leaders on communications strategy, media engagement, and reputation management.
• Experience leveraging AI-enabled communications, analytics, or media intelligence tools to improve strategy, productivity, and campaign effectiveness.
• Understanding of the evolving relationship between earned media, search visibility, AI-generated answers, and digital discoverability.
• Demonstrated ability to measure the effectiveness of communications programs and communicate results through meaningful business-focused metrics and insights.
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced, global environment.
• Proven ability to collaborate across functions, regions, and cultures while building strong partnerships with internal stakeholders and external agencies.
• A collaborative, team-first leadership style with experience coaching, mentoring, and developing others.
• Excellent judgment, executive maturity, and the ability to remain calm under pressure.
• Bachelor's degree in Communications, Journalism, Public Relations, English, Marketing, or a related field.